Business & Tech

Support Your Favorite Small Business With a Patch Shout-Out

With Small Business Saturday here today, you can help drive feet — and wallets — to your favorite independent business.

You might be the type who finds sleeping on a freezing sidewalk for the best Black Friday deals exciting. Or perhaps you've already started working out your mouse-clicking finger for Cyber Monday. But if neither scenario appeals to you, there is an alternative — Small Business Saturday.

Small Business Saturday, conceived by American Express to help spotlight the efforts of local small businesses, comes at the beginning of the big holiday shopping sprint — today (Saturday, Nov. 25) — and encourages shoppers not to bypass Main Street for the mega-mall.

Capitola-Soquel Patch would love to hear which small businesses you can't live without in Capitola and Soquel. Tell us in the comments which independently-owned business is a must for shoppers this Saturday and why. Your shout-out could help a sector of our economy that is supported so heavily by small business. 

Find out what's happening in Capitola-Soquelfor free with the latest updates from Patch.

So when you must get your nails done just right, discover that perfect bottle of wine or have a craving for an amazing sandwich, where do you go time and time again?

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