Carlsbad Premium Outlets Go 'More Than Pink' With Susan G. Komen

CARLSBAD, CA — Carlsbad Premium Outlets in Carlsbad and Las Americas Premium Outlets in San Ysidro announced the second year of a national engagement with Susan G. Komen, pledging to donate $1 million each year for the next two years to support the fight against breast cancer*.

More than 180 participating Simon Malls, The Mills and Simon Premium Outlets nationwide will encourage employees, retailers and shoppers to make a bigger, bolder impact in the fight against breast cancer by participating in Simon-sponsored activities throughout the month of October.

“Based on the success we experienced with the 2015 campaign, Simon is pleased to be increasing our pledge of support to Susan G. Komen in 2016,” said Krystal Zell, senior vice president of field marketing for Simon. “Through the More Than Pink movement, we are throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

"We are delighted to see our partnership with the dedicated people at Simon grow stronger,” said Dr. Judy Salerno, Komen president and CEO. “Simon’s commitment to our More Than Pink movement helps move us closer to our mission and achieving our Bold Goal. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer and play a key role in bringing our mission to people in communities across the country."

Visitors to the Carlsbad and San Ysidro centers will notice the pink theme carried out at the Guest Services booths and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories.

Other planned More Than Pink activities include:

• Discount Card Program: $5 or $10 Discount Cards will be sold providing 15- or 25-percent off one item at participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.
• More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall. All proceeds go to Susan G. Komen.
• Hero Photo Opportunity: An "I Am More Than Pink" backdrop will be used as a photo selfie station during the month of October. All will be encouraged to use the hashtag #morethanpink

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

*From Oct. 1, 2016 to Sept. 30, 2018, Simon is proud to support Susan G. Komen and, with the help of generous individuals, will guarantee a contribution of at least $1 million for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure, and promotion of Komen’s Do-It-Yourself fundraising platform.

— News release submitted on behalf of Carlsbad and Las Americas Premium Outlets

Image via jpalinsad360, Flickr, used under Creative Commons