Chargers New Logo: Biggest Sports Logo FAIL of All Time.

When the Chargers announced they would be moving to Los Angeles earlier this month, San Diego sports fans were devastated. But being from the Bay Area, I had to say that I personally found it very entertaining to watch the San Diego fans burn their chargers gear. However, as advertising agency professionals, my colleagues and I found it more entertaining to watch another disaster unfold. #LogoGate, 2017.

Here’s how it went down – when the announcement was made of the move to LA, the Chargers tweeted their new logo, a mashup of the iconic Los Angeles Dodgers, and Tampa Bay Lightning logos except with an amateur execution.

The immediate backlash could be found on many online forums and throughout social media, including the hilarious replies to this tweet by Ian Rapoport.

It didn’t take long before other major sports teams jumped on the troll train: click here to read the full article.