Business & Tech
In Concord: THREE BROTHERS; THREE YEARS; THREE WOWS
HOW THE KEDING BROTHERS REINVENTED THEIR CAREERS WITH FLOOR COVERINGS INTERNATIONAL
When going into business, it’s always helpful to have a partner with whom a deep connection is shared. In Reggie Keding’s case, he has two of them. That’s because Reggie’s two partners, Kreg and Bryan, also happen to be his brothers.
Together, the Keding brothers have owned and operated a Floor Coverings International business in Concord at 1000 Detroit Avenue Suite F for the past three years, achieving success beyond their projections.
Disenchanted by the construction business the Kedings were previously part of for five years, the trio decided to provide their own flooring services—services, they say, that truly stand out from the competition.
Find out what's happening in Concordfor free with the latest updates from Patch.
“I don’t believe we really have competition because the services we provide are unparalleled,” says Reggie. “Because we provide mobile, in-home flooring samples directly to customers’ doorsteps they can visualize what the room or rooms will look like immediately.”
The Keding brothers run their business with a special emphasis on customer satisfaction—an emphasis exemplified through their “three Wow” system. “The first Wow occurs right at the beginning of the design process, when customers get visuals showing the transformation that we intend to provide,” the Kedings explain. “The second Wow happens when the job is finished and they are able to catch their first glimpse of their new floors. The third Wow is when friends and family members come by to see the finished product.”
Find out what's happening in Concordfor free with the latest updates from Patch.
As the brothers approach three years of providing the Contra Costa County area with flooring service, the Kedings let their accolades do the talking. Winner of Floor Coverings International’s coveted “Franchisee of the Year Award” in 2013—beating out 102 other franchises in the process—and earning the Angie’s List Super Service Award in recognition of the store’s laudable customer service record, the Kedings’ success shows no sign of waning.
ABOUT FLOOR COVERINGS INTERNATIONAL
Floor Coverings International has over 100 locations throughout the U.S. and Canada and expects to add 50 additional units by the end of 2015, targeting markets such as Boston, Chicago, San Francisco, Atlanta as well as other strategic markets across North America. For more information, please visit www.floorcoveringsinternational.com/
