SDSU Marketing Courses Enhance Your Career Possibilities

SDSU’s College of Extended Studies will offer two classes during October in its professional certificate in marketing program.

“Content Marketing Strategy” will be held from 6 to 9 p.m. on Mondays, Oct. 12 to Nov. 9. The class will cover what separates valuable content from “noise” and how to develop content that connects with customers. It will also include the various forms of content marketing, developing a strategy, evaluating content, planning, automation, and distribution. Instructor Jonathan Forstot is a writer and brand strategist for JF Strategy and Copywriting, as well as a member of the SDX executive board. Registration is $299 for SDX members and $349 for the general public.

The second class, “Marketing Communications,” will be held from 6 to 9 p.m. on Thursdays, Oct. 15 to Nov. 5. You will be introduced to communications strategies to establish a consistent brand voice within the many elements of marketing, with an emphasis on public relations. Instructor Yadira Galindo is a communications manager at UCSD Moores Cancer Center. Registration is $279 for SDX members and $329 for the general public.

SDSU’s College of Extended Studies and SDX (formerly the San Diego Ad Club) joined forces to offer this up-to-the-minute program, taught by instructors who lead the way in the local marketing community. You’ll learn skills and multiplatform strategies you can apply immediately. For a schedule of classes and more information, visit neverstoplearning.net, send an e-mail to marketingcert@mail.sdsu.edu, or call (619) 594-0845.

SDSU’s College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. And many programs are available online. The CES also offers one of the largest ESL programs in the U.S. through the American Language Institute; and university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute. Other opportunities include seminars, study abroad, corporate education and access to regular SDSU classes through Open University. For more information or to register, visit neverstoplearning.net or call (619) 265-7378 (SDSU).