Business & Tech
Gourmet Ice Cream Shop 'Creamistry' Coming To Danville
Selling made-to-order, decadently rich frozen treats, with vegan options, the chain's "secret" ingredient: liquid nitrogen!
DANVILLE, CA – Creamistry, an Irvine-based chain that specializes in made-to-order, liquid nitrogen ice cream using all-natural and organic ingredients, will open a new location in early May in Blackhawk Plaza in Danville.
The new store will be owned and operated by Nathan Gopal and Lavanya Rajan, a local couple who fell in love with the ice cream and business concept during a trip to Southern California.
“As technology professionals at local high-tech computer software startups, both Nathan and I were inspired to realize our dream of starting our own business,” Rajan said. “We stumbled upon Creamistry during a trip to Disneyland, and it was at that moment we got the spark to start something fun and unique. Now we’re both very excited to bring the first made to order ice cream in the bay area serving Danville, San Ramon, Pleasanton and Livermore areas.”
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Creamistry launched in 2013 after founder Jay Yim was first introduced to liquid nitrogen ice cream when he spotted a street vendor making it during a 2003 trip to South Korea. Born into a family of Korean bakers, Yim and his wife, Katie, made their first homemade ice cream using liquid nitrogen with the help of his father as the quality control “chemist,” company officials said. Over the next two years, the team tinkered with more than 100 flavors and combinations, the best of which eventually became an integral part of Creamistry’s menu today.
Creamistry explains how the ordering process works: Customers choose a portion size, then an ice cream base (premium, organic, coconut or non-dairy sorbet) from 30-plus flavors, and then toppings from a list of such 35-plus options as candy, cookies and cereal, fruits and sauces. The ice cream is made in front of the customer with a lot of billowing smoke, thanks to the flash-freezing process, the company said.
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"When the liquid nitrogen (-321° F) hits the base, it freezes so fast that ice crystals don't have a chance to develop, resulting in a decadently rich and luxuriously creamy ice cream with virtually no overrun," officials said.
Creamistry has 45 shops operating in four states, primarily in Southern California, and has plans for 300 additional locations worldwide. For more information, visit www.creamistry.com.
--Images courtesy of Creamistry
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