Business & Tech

Encintas Store Marks 250th's Location for Yogurtland

The brand has more than doubled its location in the past two years.

Yogurtland recently opened its Encinitas location — its 250th store nationwide. The new store, located at 260 N. El Camino Real Encinitas, marks a significant milestone for the brand that has more than doubled its total locations in the past two years.

Yogurtland was recently named to the prestigious Inc. 5000 list of fastest growing private companies in the US, and is the only frozen-yogurt brand on the list. Earlier this year, Yogurtland expanded into New York and Boston as well as opened eight locations throughout Australia.

“Our growth is driven by a combination of a great product made with passion and high quality ingredients, exemplary customer experience and a solid business model with a long-term commitment to the market, our fans and our franchisees,” Yogurtland’s vice president of development Larry Sidoti said.

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At Yogurtland’s self-serve frozen yogurt shops, guests are greeted by a bright, contemporary décor and wall of sweet and tart yogurt flavors and a premium-topping bar filled with healthful and indulgent options. Paying by the ounce, guests can choose among 16 yogurt flavors to create their own delicious frozen treat and top it off their way.

Separating Yogurtland from its competitors is the more than 80 different and customized flavors offered at its shops.

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Yogurtland has locations in the US, Australia, Guam, Mexico and Venezuela with more than 100 additional locations scheduled to open over the next six months.

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