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🌱 Patch AM: Is Escondido’s new $400,000 Highway 78 sign worth the cost?

Coming up on the Escondido Patch calendar: Fun Animal Friday: Dwarf Horse & Mini Goat

Monday August 24th Patch AM (Patch graphic)

Hello Escondido! Stay connected with the latest updates from around town. Let's dive in! ☀️

In today's newsletter:

  • Is Escondido's new $400,000 Highway 78 sign worth the cost?
  • How Stone Brewing's Escondido shutdown will affect local jobs and beer lovers

Also on today's calendar: Fun Animal Friday: Dwarf Horse & Mini Goat and 8 more events.

Today's riddle: How fast is milk when you pour it? 🤔 (Answer below!)

Weather forecast:

  • Monday: Mostly sunny and warm, with a high of 94 and low of 65 degrees. 🌶 Hot!
  • Tuesday: Mostly sunny and very warm, temps: high: 94, low: 65.
  • Wednesday: Partly sunny and hot, with a high of 97 and low of 65 degrees.

📰 News we're reading

• New Escondido sign on Highway 78 aims to welcome visitors and boost city pride (10news.com) — Drivers on Highway 78 are now greeted by a new $400,000 Escondido gateway sign just west of Broadway, created through a partnership between Caltrans and the city. Local business owners and a councilmember say it's meant to boost city pride and visibility, though some residents question the price tag while others welcome the fresh, more prominent identity for Escondido.
   

• Iconic West Coast beer brand Stone Brewing to leave SoCal while hundreds of workers laid off (commstrader.com) — Stone Brewing is closing its longtime Escondido production facilities and laying off about 220 local workers as operations shift to Paso Robles and Kansas City, ending a major chapter in the city's craft beer scene. The move hits a key local employer, gathering spot, and tourism draw, raising concerns about jobs and Escondido's role in San Diego's beer industry even as one San Diego location remains open.
   

📸 Around Escondido

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🗓 Upcoming Events in Escondido

Add your event to our calendar and newsletter!

    Thursday August 27
  • Juniper Back to School Night
    Juniper Elementary Escondido, CA 92025
    5:00 pm
  • Friday August 28
  • Coffee with the Principal
    Lincoln Elementary Room 6
    8:00 am
  • Friday Flag Assembly
    North Broadway Elementary Escondido, CA 92026
    8:00 am
  • Fun Animal Friday: Dwarf Horse & Mini Goat →
    Children's Museum of Discovery, 320 N Broadway, Escondido
    10:00 am
  • Tuesday September 1
  • START Smart →
    Escondido High Future Center
    6:00 pm
  • Wednesday September 2
  • Orientación Y Conección para Voluntarios - ESPAÑOL
    Lincoln Elementary Escondido, CA 92026
    8:00 am
  • Thursday September 3
  • BVMS Back to School Night
    Bear Valley Middle Escondido, CA 92025
    6:00 pm
  • Friday September 4
  • Friday Flag Assembly
    North Broadway Elementary Escondido, CA 92026
    8:00 am
  • Saturday September 5
  • Grape Day 5K →
    Grape Day Park, 321 N Broadway, Escondido
    8:00 am
  • Friday September 11
  • Jimbo's Garden Workshop: Playfully Mischievous Popcorn →
    Children's Museum of Discovery, 320 N Broadway, Escondido
    11:00 am
  • Saturday September 12
  • Tractor Supply's Annual Harvest Fest. Farmers Market →
    27444 Valley Center Rd, Valley Center
    10:00 am

📣 Escondido Shout Outs!

Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!

🗓 Events Nearby

    Monday August 24
  • Pacific Building Group's Charity Golf Tournament
    San Marcos Chamber of Commerce The Crosby at Rancho Santa Fe 17102 Bing Crosby Blvd San Diego, CA 92127
    8:00 am
  • Tuesday August 25
  • Networking 101 Workshop
    San Marcos Chamber of Commerce Mechanics Bank 277 Rancheros Drive Suite 340 San Marcos, CA 92078
    9:00 am
  • August Business Mixer @ PizzaBar
    San Marcos Chamber of Commerce PizzaBar 342 S Twin Oaks Valley Road #143 San Marcos, CA 92078
    4:00 pm
  • Train the Trainer Prompt Engineering (AI)
    Veterans Association of North County 1617 Mission Ave, Oceanside, CA 92058
    5:00 pm

Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.

 

Thank you 👏👏👏 to these businesses for making Escondido PatchAM possible:

Click here to show your appreciation! 💚

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💬 Chatter

What your neighbors are talking about on social media

  • Please share & repost to help reunite this lost dog!
    Bruiser was LOST on August 23, 2026 in San Diego, CA 92108 near Old quarry road and northside Sharing for a neighbor. For the latest information or… (Nextdoor Avenida Del Diablo)
  • LOST - LARGE REWARD - NEEDS MEDS - 858-692-0550 Return or information no questions asked.
    LOST last Sunday - back tenant left gate open - I AM VERY vigilant with my pets - Have done all the things - Babs Frye etc. PLEASE CALL ME WITH ANY… (Nextdoor Upas)
  • Burger King posted a job opening for Team Member in Escondido. Apply here.
  • Hot Topic posted a job opening for Key Holder in Escondido. Apply here. You can search for other jobs near Escondido here.

🗞 Nearby News

San Marcos

  • SBART Hall of Fame: Jeanna Phreaner Shined in the Cage for San Marcos, UC Irvine Water Polo (noozhawk.com)
  • Secret codes, KGB interrogations and sheet music: This CSU San Marcos professor's new book is a true Cold War thriller (sandiegouniontribune.com)

Valley Center

Vista

  • San Diego Weekend Guide: Chula Vista HarborFest; San Diego Book Festival; Super Girl Surf Festival (patch.com)
  • Callaway deletes social post showing Good Good member shoving a woman (usatoday.com)

Ok Escondido! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!

-- The Patch AM Team

P.S. The answer to today's riddle: It's "Pasturized" before you know it! (Thank you Judy M. for sending it in!)
Got a good riddle for PatchAM? Submit it here!

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We use a combination of real people and machines to tell you what's happening around town. Learn more about Patch AM.

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