Simply stated, the first thing you need to do when effectively communicating is to grab your listener’s undivided attention. We accomplish this with a “hook”. A hook is a strong statement, a personnel reference, or specific question that grabs a person’s attention at the beginning of the communication. A “hook” instantly brings the listener “into” the conversation.
An effective “hook” is built around three qualities:
- A strong, captivating statement
- A personal reference
- A specific question
The best hooks contain more than one of these qualities.
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As you’re talking to people today, look for opportunities to grab your listener’s attention with one of these techniques. Using a good hook is a learned skill that you can develop and improve though practice. Test new hooks as often as you can until you master this technique.