Community Corner
Coastside New Leaf Customers Select Envirotoken Beneficiaries
New Leaf has donated over $700,000 to Central Coast groups since it launched the Envirotoken program.
Six local nonprofit organizations have been selected as beneficiaries of New Leaf Community Markets’ Envirotoken program for the next six months. Every time New Leaf customers reuse a shopping bag, they receive a token worth 10-cents to direct to one of the beneficiaries. Customers voted on a roster of organizations, and the six with the most votes were selected: Coastside Hope, Coastside Land Trust, Coastside State Parks Association, Friends of Fitzgerald Marine Reserve, Surfrider Foundation San Mateo Chapter, and The Heal Project.
“We are grateful for New Leaf Community Market’s many years of support for Coastside Hope and other local non-profits,” said Fatima Soares, Executive Director, Coastside Hope. The Envirotoken program keeps our name in the public eye and provides an easy way for our neighbors to show their support. The funds received are used to support our safety net programs that help more than 3,000 Coastsiders every year.”
A ten-cent per token donation is small, but over time donations add up. Since New Leaf introduced the Envirotoken program in 1993, New Leaf has donated over $700,000 to Central Coast groups based on customer reusing bags seven million times. New Leaf was the first in the region to launch a program to encourage grocery bag reuse; many other area retailers have followed suit.
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About New Leaf Community Markets
An organic and natural grocer with four stores along the Central Coast, New Leaf Community Markets has been serving the community for 33 years. New Leaf is committed to offering customers foods and products that have the most beneficial impact on their health and the health of the environment. Helping customers make informed decisions is an integral part of this commitment. A wholly owned subsidiary of New Seasons Market since November 2013, New Leaf Community Markets is the first grocer in California to achieve B Corporation certification, which means that New Leaf uses the power of business to solve social and economic problems. New Leaf’s mission, to nourish and sustain our community, is reflected in the 10 percent of profits given annually to support local nonprofits working to improve the quality of life. Connect at: www.newleaf.com.