Mavericks Snags a Big Sponsor and New Name: Body Glove Mavericks Invitational

With prime surfing season around the corner, it's time to think about Mavericks, which on Wednesday announced it scored a big title sponsorship agreement with Body Glove.

Contest founder Jeff Clark said the partnership will heighten 
enthusiasm and increase awareness about big-wave surfing and the surf 
competition, which will now be called the Body Glove Mavericks 
Invitational.

"Bringing two brands together with such a deep-rooted history in 
surfing just amps up the energy and creativity around this event," Clark 
said in a press release.

This year's opening ceremony will take place Oct. 25, when there 
will be a ceremonial "paddle out." The window for the 2013-2014 Body Glove 
Mavericks Invitational opens Nov. 1 and closes March 31, 2014. 

The one-day event will bring to the shores of Half Moon Bay 24 
expert surfers and crowds of onlookers.

The surfers are among the most skilled from around 
the world and will be given as little as 24 hours' notice to arrive at the 
coast ready to compete. 

The contest is held about half a mile off the coast of Half Moon 
Bay at the Mavericks break. Known as one of the most dangerous breaks on 
earth, the giant swells of Mavericks are legendary.