Vote for Local Nonprofits that Will Receive Donations from New Leaf Envirotoken Program

Cast your vote now to determine the six local environmental nonprofits that will be beneficiaries of New Leaf Community Market’s Envirotoken program for a year. To access the ballot, click here.

The Envirotoken program was launched in 1993. Here’s how it works: Each time you reuse a bag, you receive a token worth 10 cents that you can direct to one of the beneficiaries. in 2014/15, New Leaf donated $9,431 to Coastside nonprofits, and a total of $100,119 to organizations based in the communities that New Leaf serves.

The candidates on the online Envirotoken ballot are: California Native Plant Society, California Certified Organic Farmers (CCOF), Coastside Land Trust, Community Alliance with Family Farmers (CAFF), Fish Wise: Sustainable Fishery Advocates, Midcoast Park Lands, Organic Farming Research Foundation (OFRF), Pie Ranch, Richard J. Elkus Ranch, Coastside State Parks Association, Save Our Shores, Surfrider Foundation San Mateo, Wildlife Associates, YMCA Camp Jones Gulch, and Friends of the Sea Otter. Throughout May, these organizations will be tabling at New Leaf to educate the community about their mission and work.

New Leaf Community Markets introduced the Envirotoken program in 1993 to encourage the use of reusable bags and support local environmental nonprofits. Since 1993, New Leaf shoppers have reused bags over 5 million times, which generated donations of well over half a million dollars to local nonprofits. Since the introduction of the program, many other retailers in the county and across the U.S. have implemented similar programs. For more information about the Envirotoken program and other community giving programs, visit http://newleaf.com/community/.