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šŸŒ± How Hollisterā€™s Kinship Seneca turned a small wine party into $1.5M

Hollister, California Patch AM: a 4 min read

Good day Hollister! We're here again with what you need to know today. Grab a cup of coffee and read on. ā˜€ļø

In today's newsletter:

  • How Hollisterā€™s Kinship Seneca turned a small wine party into $1.5M
  • Why Hollisterā€™s city manager wants to pause the 2027 motorcycle rally
  • See how Hollister High seniors transformed their parking lot this week

Also on today's calendar: Food Truck Saturday at Eden Rift Vineyards and 5 more events.

Today's riddle: Why did the cookie go to the Doctor ? šŸ¤” (Answer below!)

Weather forecast:

  • Thursday: Clouds giving way to sun, with a high of 85 and low of 54 degrees.
  • Friday: Very warm with plenty of sun, temps: high: 90, low: 56. šŸŒ¶ Hot!
  • Saturday: Very warm with plenty of sun, with a high of 91 and low of 56 degrees.

šŸ“° News we're reading

ā€¢ Kinship Seneca marks 70 years of transforming lives in San Benito County - SanBenito.com (sanbenito.com) ā€” A long-running Hollister-rooted nonprofit is marking 70 years with a major Wine & Food Tasting fundraiser at Paicines Ranch on Aug. 29, supporting local foster, adoptive, and mental health services. Kinship Seneca now operates a center in Hollister with three clinical therapists, offers scholarships and grants to foster families, and continues to draw multigenerational volunteers to sustain its work for San Benito County children and families.
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ā€¢ City manager calls for skipping motorcycle rally in 2027 (benitolink.com) ā€” Hollisterā€™s city manager wants to skip the 2027 Independence Rally, citing budget concerns and the need for more planning after lower attendance and a critical civil grand jury report. At the Aug. 3 council meeting, officials approved formal responses to the juryā€™s recommendations on security contracts, financial reporting, and decision-making, while one councilmember pushed back on postponing the rally.
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ā€¢ Hollister High seniors paint parking spaces ahead of new school year (benitolink.com) ā€” Hollister High School seniors have kicked off the 2026-27 year by painting their personalized parking spaces in the lot by the softball field, continuing a beloved campus tradition. Students chose designs from Spider-Man to The Nightmare Before Christmas and Minions, turning the lot into a colorful, student-created landmark just as classes begin.
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šŸ“ø Around Hollister

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šŸ—“ Upcoming Events in Hollister

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ā˜… Featured events ā˜…

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Other local events

šŸ“£ Hollister Shout Outs!

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šŸ—“ Events Nearby

    Thursday August 6
  • First Day of School at Rancho!
    Rancho San Justo Hollister, CA 95023
    8:35 am
    • Wednesday August 12
  • Everyone's Harvest Natividad Certified Farmers' Market ā†’
    Natividad Medical Center, 1441 Constitution Blvd, Salinas
    10:00 am
  • Member Orientation
    San Benito County Chamber of Commerce 243 Sixth Street #100 Hollister CA 95023
    10:00 am
    • Thursday August 13
  • Back to School Night @ ROH
    R. O. Hardin Elementary Hollister, CA 95023
    5:30 pm

Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.

Want to see your business here? Click here to connect with local customers.

šŸ’¬ Chatter

What your neighbors are talking about on social media

  • A scouting adventure awaits your boys and girls in grades K-5!
    Our family BBQ will have games and activities for the kids. Parents can get information about scouting and sign up! Registration for a year of scoutsā€¦ (Nextdoor Hollister Heights)
  • we need a community pool for our community to come together and for families earning under poverty line earning to bring their kids to learn to swim.
    These are survival skills needed for every child that cannot afford to pay for swimming lessons. (Nextdoor Santa Ana Valley)
  • Kimco Facility Services, LLC posted a job opening for Warehouse Janitorial Associate in Hollister. Apply here.
  • Ralliant posted a job opening for Quality Compliance Manager ā€“ Quality Systems in Hollister. Apply here. You can search for other jobs near Hollister here.

šŸ—ž Nearby News

San Juan Bautista

Gilroy

  • VTA asks public to weigh in on southwest Gilroy road extension (gilroydispatch.com)
  • South Bay leaders announce strategy to restrict private detention centers (nbcbayarea.com)
  • Legal experts weigh in on Santa Clara County ICE facility lawsuit (mv-voice.com)

Ok Hollister! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!

-- The Patch AM Team

P.S. The answer to today's riddle: Because he felt CRUMMY ! (Thank you Michelle S. for sending it in!)
Got a good riddle for PatchAM? Submit it here!

šŸ‘‰ Help make Patch AM better

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Stay in the loop with what's happening in Hollister

Never miss out on local news and events that matter to you.

Stay in the loop with what's happening in Hollister

Never miss out on local news and events that matter to you.