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Business & Tech

Dante Vitoria And Hollywood’s Surging Debt

Why Dante Michael Anthony Vitoria Thinks Hollywood's Celebrity Economy Is Facing a Crisis of Debt

Hollywood has long been held as one of the cultural and economic bastions of Southern California, but recent changes in the industries that have traditionally driven Hollywood to success are now potentially the cause of it’s downfall. That is, of course, if you believe the analysts who have been carefully watching the way Hollywood is responding to rising competition and the fallout from political activism.

Dante Michael Anthony Vitoria of The Vitoria Group is one of a select few who has taken a keen interest in the goings on of Hollywood, as he feels the region offers a glimpse into the overall financial health of Southern California as a whole. As Dante Vitoria explains, when a region has such an immense accumulation of wealth in a single area, that area then bears the brunt of the economic health in the surrounding area. When celebrities and Hollywood businessmen are no longer able to afford their three million-dollar homes and five thousand-dollar custom suits, it spells trouble.

What businessmen like Dante Vitoria have noticed, is that Hollywood is undergoing a cultural and industrial shift away from the traditional sources of income that made Hollywood an icon. Chief among these new developments has been the staggering growth of on-demand services such as Netflix. There is an obvious connection between the growth of Netflix and the decline of traditional cinema, but the relationship is more complex than it may at first seem. In fact, Netflix has been rumored to be considering the purchase of some of the more well-known cinema companies, including Landmark theaters. These mounting acquisition costs are placing a heavy burden on Netflix’s bottom line at the same time mounting competition from Amazon and Hulu have raised the stakes. Older cinema companies can capitalize on this atmosphere of competition and seek buyers at top-dollar prices.

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While these challenges to Hollywood’s cinema glory days play out, we are seeing a cascading impact on the celebrities and social elite who make Hollywood their home. Some may sit on the sidelines and find it humorous to think about how celebrities have managed to squander such wealth, but this has far reaching implications for the surrounding community. Acting schools and theaters who call Hollywood home are now facing a similar crisis due to the undoing of their wealthy benefactors and the growing international acting scene.

Even industries that appear wholly unrelated are seeing the effects of this shift. Guitar Center, a famously Hollywood chain, has recently struggled with over 1 billion dollars in debt as a result of rising costs for retail and a downturn in local residents looking to spend on luxury goods and hobbies. The rock stars of old are retiring, and with them goes the Rock ‘N Roll appeal of Hollywood.

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This all may sound woefully depressing and defeatist, but Dante Anthony Michael Vitoria insists there is in fact a silver lining. Much like the rise of automation, which threatens traditional jobs, Hollywood’s woes are the result of a modernization of the film and music industry. He believes that if Hollywood takes steps to course correct, the city can ride the wave of progress and many of the tax initiatives of the Trump administration.

The upper class as a whole has faired well the past few years, so there appears to be no cause for alarm in the revenue of many luxury retailers such as those lining Rodeo Drive. With this stable backbone in mind, the film industry needs only adapt to the surge of on-demand entertainment to ensure its continued place of prominence in American culture. This can be accomplished through various methods, including the mainstream adoption of streaming services as a distribution method, or adapting studio space to the needs of largely CGI produced modern sets. All in all, these rising threats may prove to be a blessing in disguise, since as Ryan Kavanaugh said, “The key is to embrace disruption and change early. Don’t react to it decades later. You can’t fight innovation.”

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