
Aaron Brothers is launching a new flagship store in Southern California, where the company began more than six decades ago. The West Hollywood location has been designed by award-winning strategic brand and design firm Chute Gerdeman, long respected for creating unforgettable retail environments. Framed by principles of interactivity and engagement, the prototype store is hip, urban and creative – and provides an experience that inspires artistic creation. The store will include the largest, most innovative selection of wall décor solutions; custom, ready-made and wall art; and gifts.
Grand opening celebration on Oct. 13 in West Hollywood, at 8383 Santa Monica Boulevard. The store opens at 10 a.m. that Saturday with a ribbon-cutting attended by city officials, and features live music, new art supplies to try and free giveaways: 100 $10 gift cards, as well as Art District bags packed with $30 worth of art supplies. From 11 a.m. to 3 p.m. in West Hollywood, HGTV leading designer and artist David Bromstad – season one winner of “HGTV Design Star” and host of the weekly television series “Color Splash” – will be painting and signing autographs, and a gallery of his newest artwork will be displayed.