Event Details
LEXUS RETURNS AS THE OFFICIAL AUTOMOTIVE PARTNER OF WORLD SURF LEAGUE, KICKING OFF AT THE 2026 US OPEN OF SURFING IN HUNTINGTON BEACH
For the third consecutive year, Lexus has partnered with Complex to celebrate the evolving culture of surf through the lens of style, craftsmanship, and community
The Lexus House offers merch designed by Jeff Yokoyama of Yokishop and bites curated by Lexus Culinary Master Tiffany Derry
HUNTINGTON BEACH, CA -- For the third consecutive year, Lexus, the Official Automotive Partner of the World Surf League, has partnered with Complex to celebrate the evolving culture of surf through the lens of style, craftsmanship, and community at the Lexus US Open of Surfing (July 25-August 2, Huntington Beach, CA).
At the center of the experience is The Lexus House, the brand's signature beachside footprint offering guests a thoughtfully designed lounge rooted in surf culture and Omotenashi, the Japanese philosophy of thoughtful, premium hospitality centered on anticipating guest needs before they arise.
Daily giveaways feature an exclusive capsule collection designed by surf design legend Jeff Yokoyama, owner of Yokishop. The collection includes a custom beach bag, t-shirt, towel, hat and one-of-one collectible surfboard - all crafted from upcycled materials that mirror Lexus' Takumi philosophy: a commitment to craftsmanship, precision, attention to detail, and respect for materials.
Enhancing the premium hospitality experience, guests will be treated to bites curated by Lexus Culinary Master Tiffany Derry, as well as an exclusive on-site meet & greet with Lexus surf ambassadors Griffin Colapinto and Caroline Marks, bringing fans closer to the elite athletes shaping the sport today. In addition, attendees will have the opportunity to preview the one-of-one Lexus “Surf LX” custom vehicle alongside a curated lineup of premium models, including the rugged GX 550 and sleek IS 350.
As the exclusive partner for the activation, Complex will bring its signature lens on style, culture, and community to the Lexus House throughout the event. The team will produce original content capturing the intersection of surf and fashion and document the experience for audiences both on-site and online, extending the story of Lexus and World Surf League's partnership to Complex's broader community.
EVENT DETAILS
- WHEN: July 25 to August 2, 2026
- LEXUS House Schedule (9 am – 4 pm daily)
- Opening and Closing Weekends (7/25-7/26, 7/31-8/2):
- 1 pm: Lexus Culinary Master Food Sampling
- 2 pm: Merch Raffle #1
- 3 pm: Merch Raffle #2
- Weekdays:
- 2 pm: Merch Raffle #1
- 3 pm: Merch Raffle #2
- Saturday, August 1 (special schedule):
- 12 pm: Merch Raffle #1
- 1 pm: Lexus Culinary Master Food Sampling
- 2 pm: Merch Raffle #2
- 3 pm: Griffin Colapinto + Caroline Marks Meet & Greet
- WHERE: Huntington Beach, California
- RSVP: Event is free and open to the public
- WEBSITE: HERE