LEXUS RETURNS AS THE OFFICIAL AUTOMOTIVE PARTNER OF WORLD SURF LEAGUE, KICKING OFF AT THE 2026 US OPEN OF SURFING IN HUNTINGTON BEACH

For the third consecutive year, Lexus has partnered with Complex to celebrate the evolving culture of surf through the lens of style, craftsmanship, and community

The Lexus House offers merch designed by Jeff Yokoyama of Yokishop and bites curated by Lexus Culinary Master Tiffany DerryHUNTINGTON BEACH, CA -- For the third consecutive year, Lexus, the Official Automotive Partner of the World Surf League, has partnered with Complex to celebrate the evolving culture of surf through the lens of style, craftsmanship, and community at the <a href="https://www.usopenofsurfing.com/" rel="nofollow noopener" target="_blank">Lexus US Open of Surfing</a> (July 25-August 2, Huntington Beach, CA).&nbsp;

At the center of the experience is The Lexus House, the brand's signature beachside footprint offering guests a thoughtfully designed lounge rooted in surf culture and Omotenashi, the Japanese philosophy of thoughtful, premium hospitality centered on anticipating guest needs before they arise.&nbsp;

Daily giveaways feature an exclusive capsule collection designed by surf design legend Jeff Yokoyama, owner of <a href="https://www.yokishop.com/pages/about-us" rel="nofollow noopener" target="_blank">Yokishop</a>. The collection includes a custom beach bag, t-shirt, towel, hat and one-of-one collectible surfboard - all crafted from upcycled materials that mirror Lexus' Takumi philosophy: a commitment to craftsmanship, precision, attention to detail, and respect for materials.&nbsp;

Enhancing the premium hospitality experience, guests will be treated to bites curated by Lexus Culinary Master Tiffany Derry, as well as an exclusive on-site meet &amp; greet with Lexus surf ambassadors Griffin Colapinto and Caroline Marks, bringing fans closer to the elite athletes shaping the sport today. In addition, attendees will have the opportunity to preview the one-of-one Lexus “Surf LX” custom vehicle alongside a curated lineup of premium models, including the rugged GX 550 and sleek IS 350.


As the exclusive partner for the activation, Complex will bring its signature lens on style, culture, and community to the Lexus House throughout the event. The team will produce original content capturing the intersection of surf and fashion and document the experience for audiences both on-site and online, extending the story of Lexus and World Surf League's partnership to Complex's broader community.

EVENT DETAILS
<ul><li>WHEN: July 25 to August 2, 2026<ul><li>LEXUS House Schedule (9 am – 4 pm daily)</li><li>Opening and Closing Weekends (7/25-7/26, 7/31-8/2):<ul><li>1 pm: Lexus Culinary Master Food Sampling</li><li>2 pm: Merch Raffle #1</li><li>3 pm: Merch Raffle #2</li></ul></li><li>Weekdays:<ul><li>2 pm: Merch Raffle #1</li><li>3 pm: Merch Raffle #2</li></ul></li><li>Saturday, August 1 (special schedule):<ul><li>12 pm: Merch Raffle #1</li><li>1 pm: Lexus Culinary Master Food Sampling</li><li>2 pm: Merch Raffle #2</li><li>3 pm: Griffin Colapinto + Caroline Marks Meet &amp; Greet</li></ul></li></ul></li><li>WHERE: Huntington Beach, California</li><li>RSVP: Event is free and open to the public</li><li>WEBSITE: <a href="https://www.usopenofsurfing.com/" rel="nofollow noopener" target="_blank">HERE</a></li></ul>

Local Event: Lexus Returns as the Official Automotive Partner of World Surf League

Orange County

Huntington Beach

California

Lexus Returns as the Official Automotive...

LEXUS RETURNS AS THE OFFICIAL AUTOMOTIVE PARTNER OF WORLD SURF LEAGUE, KICKING OFF AT THE 2026 US OPEN OF SURFING IN HUNTINGTON...

Lexus Returns as the Official Automotive Partner of World Surf League

Complex

Los Angeles-Long Beach-Anaheim Metropolitan Statistical Area

Los Angeles Metropolitan Area

Fountain Valley

Miranda Ceja

Newport Beach-Corona Del Mar

Los Alamitos-Seal Beach

Long Beach

Los Angeles County

Belmont Shore-Naples

Cerritos-Artesia

Laguna Beach

Aliso Viejo

Lake Forest

Kiddie Academy of Huntington Beach will host Hero Play Day on Friday, July 24 at 5 p.m. for infants to 12-year-olds. Families are invited to attend this free community event designed to help children recognize and celebrate their personal heroes.

The new hands-on event will be an opportunity for children to dress up as their favorite superhero and participate in “training” stations set up around the Academy, including obstacle courses, strength tests and kindness missions.

Refreshments will be provided. To register, visit <a href="https://kiddieacademy.com/academies/event/hero-play-day/" rel="nofollow noopener" target="_blank">http://kiddieacademy.com/academies/event/hero-play-day/</a>.&nbsp;&nbsp; WHAT: Kiddie Academy Hero Play Day WHEN: Friday, July 24 from 5 - 7 p.m. WHERE: 19342 Beach Blvd., Huntington Beach, CA 92648

Local Event: Hero Play Day at Kiddie Academy of Huntington Beach

Hero Play Day at Kiddie Academy of Huntington...

Kiddie Academy of Huntington Beach will host Hero Play Day on Friday, July 24 at 5 p.m. for infants to 12-year-olds. Families...

Hero Play Day at Kiddie Academy of Huntington Beach

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Lexus Returns as the Official Automotive Partner of World Surf League

JUL

25

9:00 AM

Huntington Beach, CA

Hero Play Day at Kiddie Academy of Huntington Beach