🌱 How much money do Coachella and Stagecoach really bring Indio?
Indio, California Patch AM: a 4 min readCoffee in hand, Indio? We've got the latest town updates for you. Keep reading to stay in the loop. ☕️️
In today's newsletter:
- How much money do Coachella and Stagecoach really bring Indio?
- How much profit does Coachella in Indio really make?
- How Coachella turned Indio into a global branding laboratory
Also on today's calendar: Trisha Paytas Live! At Fantasy Springs Resort and 3 more events.
Today's riddle: How do you measure a fish? 🤔 (Answer below!)
From our Partner
Today's Indio Patch AM is brought to you in part by T-Mobile. After investing billions to light up their network from big cities to small towns, T-Mobile is America's best mobile network in the US, according to Ookla Speedtest. We thank T-Mobile for their support in helping to keep communities like ours connected and for making today's Indio Patch AM possible.
Find a T-Mobile store near Indio.
- Wednesday: Intervals of clouds and sun, with a high of 86 and low of 60 degrees. 🌶 Hot!
- Thursday: Mostly sunny, temps: high: 92, low: 63.
- Friday: Periods of sun, with a high of 88 and low of 61 degrees.
📰 News we're reading
• Indio Showcases Massive Economic Boost from Coachella and Stagecoach Festivals (nbcpalmsprings.com) — Indio officials report that Coachella and Stagecoach now pump about $700 million a year into the Coachella Valley economy, with more than 10,000 temporary jobs created during festival season. For residents, that means fuller hotels and restaurants, stronger small businesses, and growing global recognition of Indio as a major cultural and tourism hub. 
• Coachella 2026 hits $200M, but profit isn't what you'd expect (thestreet.com) — Indio’s signature Coachella festival just logged more than $200 million in 2026 revenue, but high artist and production costs cut profits to an estimated $68.7 million. The piece breaks down where the money comes from, what it costs to stage the event, and how Coachella’s global digital reach and branding power keep growing.
• Coachella 2026: How — and Why — It Went From Music Festival to the Most Sophisticated Social Experiment on the Planet (infonegocios.miami) — Every April, Coachella turns Indio’s desert into a massive cultural laboratory where more than 220 brands and 250,000 attendees co-create experiences far beyond a typical music festival. The piece dissects how Indio’s flagship event has become a global prototype for immersive branding, social media–driven participation, and economic impact, positioning the city at the center of a worldwide marketing experiment.
📸 Around Indio
Show off your photography skills and the sights around town! Click here to submit your Photo of the Day to Patch AM!
🗓
Upcoming Events in
Indio
Add your event to our calendar and newsletter!
★ Featured events ★
-
(Shuttle Passes Only) Stagecoach Festival
Empire Polo Club, 81-800 51st Ave, Indio
5:00 pm
Thursday April 23
Want to see your event featured? Click here!
Other local events
-
Spring Youth Social [Sat] [5:00PM]
Indio Community Center , 45871 Clinton St , Indio
5:00 pm -
Business and Education Resource Fair
Desert Hot Springs Recreation Center , 11-750 Cholla Drive , Desert Hot Springs
9:00 am -
Ribbon Cutting | Corazo Credit Union
Corazo Credit Union La Quinta , 79825 Hwy 111 Suite B102 , La Quinta
6:00 pm -
State of Education
Agua Caliente Casino Resort Spa , 32-250 Bob Hope Drive , Rancho Mirage
8:00 am -
Trisha Paytas Live! At Fantasy Springs Resort
Fantasy Springs Resort Casino , 84-245 Indio Springs Pkwy , Indio
8:00 pm
Saturday April 25
Monday April 27
Thursday April 30
Friday May 1
Saturday May 9
📣 Indio Shout Outs!
Want to say something great about someone in town? Click here to submit your Shout Out to Patch AM! It's free!
🗓 Events Nearby
-
Baby Storytime In-Person
La Quinta Library , La Quinta
10:15 am -
A.B.C. Storytime In-Person
La Quinta Library , La Quinta
11:15 am -
Parent & Guardian Coffee Hour [Wed] [12:30pm] - Bermuda Dunes, CA 2026
Bermuda Dunes Community Center , 78400 Ave 42 , Bermuda Dunes
12:30 pm -
Tween Game Night In-Person
La Quinta Library , La Quinta
4:00 pm -
Stained Glass Class
Indio Senior Center , 45700 Aladdin St , Indio
10:00 am -
Zumba with Irma
Indio Senior Center , 45700 Aladdin St , Indio
10:15 am
Wednesday April 22
Thursday April 23
Have we missed something on our calendar? Add an event yourself! As always, before attending confirm event details to ensure accuracy.
Want to see your business here? Click here to connect with local customers.
💬 Chatter
What your neighbors are talking about on social media
- FOUND FRENCHIE
North Indio / Monroe & Oleander Must show proof of ownership and or be able to state the sex of the dog. NO MICROCHIP (Nextdoor North Indio) - Belgian Malinois I believe it’s a male
Really nice dog, but I think he’s escaping from somebody’s house just outside the development of Talavera North Jefferson and 38th Ave. This breed is… (Nextdoor Talavera)
- Travel + Leisure Co. posted a job opening for Title: Seasonal Houseperson - WorldMark Indio Resort in Indio. Apply here.
- Tractor Supply Company posted a job opening for Team Member in Indio. Apply here. You can search for other jobs near Indio here.
🗞 Nearby News
Coachella
- Coachella Weekend 2 arrests up slightly compared to prior weekend (desertsun.com)
- Fake Justin Bieber Rep Scams OC Business Out Of $200K Electric Vehicles (patch.com)
- Desert Winds, Cooler Weekend (kesq.com)
La Quinta
- Update: 2.4 magnitude earthquake struck close to La Quinta, CA on April 20 (sacbee.com)
- Could Indian Wells join the CV Link years after voters said no? (desertsun.com)
Palm Desert
- Actor, Musician Kevin Costner To Perform With His Band In Riverside County (patch.com)
Ok Indio! So now you're in the loop about what's happening today. Thanks for reading, and see you in your inbox next time! Oh -- and if you like what you're reading, invite a friend to Patch AM!
-- The Patch AM Team
P.S. The answer to today's riddle: By inches because they have no feet. (Thank you Gypsy S. for sending it in!)
Got a good riddle for PatchAM? Submit it here!
👉 Help make Patch AM better
- Help us grow by suggesting local news sources.
- Shape this newsletter with your feedback.
- List items for sale or services offered
We use a combination of real people and machines to tell you what’s happening around town. Learn more about Patch AM.