Pageant Of The Masters 'Pageant Parade & Party' Returns To Laguna

LAGUNA BEACH, CA — A very special celebration is gearing up for a Saturday return to Laguna Beach, as the Pageant of the Masters holds its Pageant Parade & Party on Saturday, July 22.

Residents who attend the well-loved event will enjoy an art costume contest, sidewalk parade, cash prizes, treats, photo opportunities, music and more.

In honor of the Pageant's 90th anniversary — and inspired by the very first parade of living pictures in 1933 — art enthusiasts of all ages are urged to dress up in costumes as their favorite artwork or artist and join in on a sidewalk parade through downtown Laguna Beach.

"We hope everyone will march with us in the parade to commemorate this milestone anniversary,” Marketing/PR Director Sharbie Higuchi said in a news release. “This event captures the essence of our humble beginnings, honoring the origins of the Pageant of the Masters when local volunteers paraded through town as famous works of art. Come dressed up, bring your family and friends, and let’s have a great time together, creating memories that will go down in history."

Residents interested in participating in the parade can show up to the Heisler Park Gazebo no later than noon. The parade will then walk through downtown Laguna Beach, visiting key locations from the Pageant's early days, such as Main Beach, Forest Avenue and City Hall.

The parade will end at the Festival of Arts fair grounds, where a party will be held until 4 p.m.

At the party, a costume contest will be held to recognize the most imaginative and best-executed costume designs.

Attendees can also join in on art-themed games with cash prizes, treats and more.

To learn more and RSVP to join the parade, visit www.foapom.com/event/pageant-party-parade.