La Jolla's Everyday California Celebrates Five Years in Business

La Jolla’s popular lifestyle company Everyday California is marking its fifth year in business next month. Now, in a 1,600 square-foot retail space, with a strong adventure service offering, a global apparel business, and a new juice bar in the works, the company celebrates more than 1,000 percent revenue growth since first year in operations.

San Diego entrepreneurs Christopher Lynch and Michael Samer launched the company in 2010, purchasing a then-small water sports operation in La Jolla, Calif. Nearly two years after opening their first retail location as OEX Dive & Kayak, the managing partners rebranded the company as Everyday California. In addition to the new name and retail location, Lynch and Samer expanded the ocean adventure offering and launched a California-sourced premium apparel line.

To-date, the company has achieved quadruple-digit growth since 2010. They started their business working out of a pick-up truck, and shortly after opened up a 582 Sq. Ft. retail location offering men’s and women’s apparel lines. In 2012, the company re-branded and adds hats and towels to the collection. A year later, the duo launched an e-commerce site and opened up their new location in the heart of La Jolla shores, offering kayak tours, board and other equipment rentals. After partnering with Coastal, Ltd. in 2014, the company signed a global licensing deal with Cherokee Global Brands.

Michael Samer, co-founder and managing partner at Everyday California, notes he knew Chris Lynch for years before launching the business. “From the beginning, we both saw the immense potential in creating an authentic California lifestyle brand and building a company around the initial sports offering. We look forward to growing the apparel business internationally, thanks to our partnership with Cherokee Global Brands, and continuing to extend our brand,” said Samer.

To keep up with the demand and further build on the California lifestyle vision, Everyday California will be opening another retail location early 2016, directly across from its flagship store in La Jolla Shores. In addition to offering core adventure services and a greater apparel line, the location will be home to a new juice bar, Woholle Juice Box.

Christopher Lynch, co-founder, notes that they truly live and offer a piece of California every day and now with the new juice bar opening, they can further extend the healthy lifestyle offering for a complete guest experience.

As part of the year-long celebration, Everyday California will be hosting a major beach cleanup this November. More than 250 people attended last year’s cleanup and the team expects an even bigger outcome this year.