City's Economic Development Goes Digital

At this year’s Commercial Broker Workshop presented by Jessica Gonzales and the Economic Development staff the City announced some high tech media conscious developments –

Mobile Ap

Designed originally for the Shop and Dine experience, the mobile ap will now highlight any Lake Forest business. On the fly you’ll be able to go to a shop[ping center and find out what coupons or discounts are available.

Hotel Video

Staff recently developed an excellent video highlighting our hotels. You can view in online

The video is being expanded to give more detail about the individual hotels.

Taxes from our hotels already produce more than $3,000,000 for the City. Our new video will help increase this amount.

Tourism Video

Staff is working on a new video to promote tourism. With the new Sports Park and many other features in the City (e.g., Heritage Hill, Etnies Skatepark) we are hoping to bring more tourists to the City.

Video Spotlights

We plan to supplement the Business Spotlight features with a video supplement. This step should enhance our existing businesses.

Digital Package

Economic Development is working on a USB presentation for businesses interested in coming to Lake Forest. Even though our occupancy rate in some areas is high, in other areas we need to attract more businesses. This new digital package will help.

There were more than 20 people in attendance, and everyone was impressed with these new developments.

ABOUT THE AUTHOR

Dr. Jim Gardner is on the City Council for Lake Forest. You can check him out on LinkedIn and/or Facebook and you can share your thoughts about the City at Lake Forest Town Square on Facebook. His comments are not meant to reflect official City Policy.

Dr. Gardner has office hours every Tuesday from 4 pm to 6 pm at the City Hall. In addition, he holds a Town Hall meeting every quarter. The next meeting will be on August 13 at 2 pm at the Foothill Ranch Public Library.

RS>2�L�