The City of Lake Forest and SCORE Business Counselors invite you to attend the "Align Social Media to Drive Business Objectives" workshop on Wednesday, April 18, 2012, from 5 p.m. to 8 p.m. at Lake Forest City Hall, 25550 Commercentre Drive. The workshop will provide business owners with valuable tips to leverage social media, digital marketing, and measure the success of their internet marketing.
Attendees will become better familiarized with key elements of a strong on-line presence to support overall business, ways to build a consistent multi-channel brand, how to utilize search engine optimization, affiliate marketing, and social networking. Learn what the acronyms SEO, CTR, PPC, CPM mean for your business and how social networking (e.g. Twitter, FaceBook) and Web 2.0 tools (e.g. Blogs, Podcasts) can help grow and market your business.
Light refreshments will be served. Seating is limited! RSVP with Economic Development at economicdevelopment@lakeforestca.gov or call (949) 461-3567.
