Community Corner

Taco Bell, Paris Hilton Launch New Advice Phone Line

The partnership comes as the Irvine-based chain brings back its popular Volcano Menu Thursday, June 29.

IRVINE, CA — Taco Bell's Volcano Menu has returned to locations nationwide, and to celebrate the menu's highly-anticipated return, the fast-food chain teamed up with Paris Hilton to launch the brand's first advice phone line.

Hilton, known in part for her 2000s-era catchphrase "that's hot," will run the "That's Hot" avice phone line for a limited time as a part of the menu's return.

People can call 1-844-THTS-HOT, toll-free, to listen to pre-recorded content from Hilton until Aug. 2, according to a Taco Bell news release.

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“Taco Bell’s Volcano Menu isn’t just iconic, it’s the epitome of hot,” Hilton said in a statement. “I am loving being a part of this Y2K revival with my very own Hot Line and hope fans will take my advice to sliv más.”

The collaboration comes as the Volcano Menu is expected to return to menus nationwide on June 29. The popular menu includes the Volcano Taco, a Double Beef Volcano Burrito and Lava Sauce.

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The fan-favorite menu was established in 1995 and has returned to Taco Bell menus periodically.

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