Local Voices
Westamerica Graphics announces merger. Building vertically-integrated marketing powerhouse.
Long time Orange County print provider and marketing firm, Westamerica Graphics announced a merger today with PSB Integrated Marketing of Lake Forest. Both companies have an equal interest in the new combined new entity, which will be known as Westamerica Communications.
Westamerica President Doug Grant explained, “we have long admired PSB Integrated Marketing and their full-service model, providing everything from creative services to mailing services in one well-run organization. These new capabilities will bring new a host of new and convenient services to our family of print clients throughout the county.”
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Grant has been named president of the new entity and will handle daily operations of the firm.
Find out what's happening in Lake Forestfor free with the latest updates from Patch.
The combined new company will be relocated to the current PSB headquarters office in Lake Forest. The integration is expected to take 90 to 120 days and will result in a company boasting a combined employment base over 100 and sales in excess of $20MM annually.
The new organization is geared to meeting the comprehensive communication needs of today’s marketing community. Boasting a strong foundation in print and fulfillment, other services will now include creative services, electronic and traditional design, complete mailing services and comprehensive direct marketing resources including list acquisition and data modeling.
Bill Berndt, founder of PSB Integrated Marketing in 1991, will serve as chairman of the new organization.
“We are excited about this merger of equals and the chance to increase our collective footprint throughout Orange County. For years PSB has primarily focused on narrow niche markets including financial services, associations and membership organizations. With the integration of Westamerica, we can bring our services, solutions and creative spirit to a much broader audience, “ said Berndt.
The company plans to fold the two brands together during the coming weeks and announce a new logo and company platform. The PSB Integrated Marketing brand will continue to be marketed within the financial services industry under the direction of long-time president, Mark DeBellis.
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Contact: Mark DeBellis
949-340-8929
