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SDSU Offers 'Creating the Marketing Plan' Course
SDSU's College of Extended Studies is offering "Creating the Marketing Plan" as part of its new Marketing and Digital Media program.
SDSU’s College of Extended Studies will offer
“Creating the Marketing Plan” on Tuesdays, Sept. 30-Oct. 21, 6-9 p.m. as part of its new Marketing and Digital Media certificate program.
This course teaches you marketing plan basics, from completing a competitive assessment to creating a strategic communications platform. Key topics include: working through the planning process, identifying your “value proposition,” using market research effectively, determining your competitive business profile, setting practical goals and objectives, cultivating strategies, and measuring results.
Instructor John Stoepler is vice president of corporate development and strategic planning for Mentus.
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The College has taken the best curricula from its previous certificate programs in Marketing and Media, and Digital and Social Media, and combined them into a career-enhancing certificate program to benefit you in both fields. This program provides all the skills and knowledge you need to succeed in today’s digital environment. You can tailor your curriculum to your career aspirations, and even take additional courses and receive a specialty certificate, further enhancing your resume.
The programs were developed in partnership with SDX (formerly the San Diego Ad Club), the San Diego Press Club and the SDSU School of Journalism & Media Studies, and are taught by professionals who are leaders in their field.
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For information, call (619) 594-0845, email agonsalves@mail.sdsu.edu or visit www.neverstoplearning.net/interactive. This is a SDSU Research Foundation program.
SDSU’s College of Extended Studies reaches out to the greater San Diego community, the nation, and the world with a wide variety of lifelong learning classes, seminars, and certificate programs. Career advancement courses are offered in many areas of management, leadership, and quality improvement while self-enrichment courses range from accounting to web design. Additionally, the College offers more than 50 certificate programs, online courses, and many other learning opportunities. For more information or to register, call (619) 265-7378 (SDSU) or log on to www.neverstoplearning.net.
