The Lamorinda Democratic Club’s May 10 meeting will
feature Susan C. Strong, Ph.D., founder of the Metaphor Project and author of “Move Our Message: How to Get America’s Ear.” “Move Our Message” is packed with
practical guidance on how to connect with mainstream American audiences. The book includes chapters on what American Framing is, why it works, and examples
of “speaking American” about peace, justice and environmental sustainability.
Dr. Strong founded the Metaphor Project in 1997, to
assist progressives and liberals in mainstreaming their messages by framing them as part of the ideal American story. She brings a broad range of experience to her work with the Metaphor Project--from academic to activist.
From 1972 to 1985, Dr. Strong taught communication about contemporary issues at U.C. Berkeley's Rhetoric Department, and also at the Communications Department of St. Mary's College, Moraga (1982-1985). She holds
a Ph.D. in Comparative Literature; her thesis was on a topic about political metaphor in narrative. Since leaving the academic world, she has continued to do interdisciplinary research in the fields of American Studies, American political rhetoric, communications, metaphor and social change, framing and other topics relevant to the work of The Metaphor Project.
