Most Unpopular Post Ever - Buck It!

In the most unpopular post ever, we look at the marketing phenomena known as the ALS fundraising Ice Bucket Challenge.

Yeah, it’s not so bad we’re wasting water in California that we don’t really have to waste. And yeah, it’s great to have lighthearted fun in becoming supposedly more and more aware of a society need.

What is bothersome is the apparent continuous support of the “sheeple mentality” that bonds a bunch of people together who don’t even really know why they are doing what they are doing, and who blindly give to an agency or power that may or may not follow through for real change.

Where is this freaking money going really, and what are they really going to do with it? Does anyone dig into that?

Someone throws the latest disease de jour on the table, and the people’s care for change comes with a price tag. It reminds me of the marketing ploys brought in to have our children sell magazines and candy door-to-door for the good of the candy companies, and reminds me of our caring mothers and grandmothers who walk with pink ribbons to mainly line the pockets of pharmaceutical giants not bringing any cures.

Awareness good. Yet, where do we go from there? If the aware people were directed towards actually changing lifestyles, and eating and living differently so that a stance on prevention was taken, I would be singing the highest of praises. Instead, I’m concerned the sheeple believe they can blindly throw some money towards those who do “research,” and the researchers will solve the issue. End of story and end of effort. What good was all that awareness ... especially when researchers are paid to do research, not find a cure at all?

Who knows - maybe some marketing machine is behind this challenge, and a bunch of rich cats interested mainly in furthering unsuccessful research and legal-lethal drugs for sale are laughing all the way to the bank ... while the entire nation continues to simply be all wet.

James Anthony Ellis enjoys a good challenge, but mostly likes people in action around preventing disease through right living, rather than waiting for mommy-daddy to come up with the magic pill. He doesn’t sound so bitter at his website: www.LegacyProductions.org.