18|8 Fine Men's Salons to Introduce Tri-Valley to an Entirely New Grooming Experience

DUBLIN, Calif. – 18|8 Fine Men’s Salons will soon introduce a collection of affordable indulgences to men throughout the Tri-Valley area.

The brand, renowned for its distinctive collection of upscale men’s services offered at moderate prices, has signed an agreement with local entrepreneurial couple, Jessie Chung and Garry Rose to open the first salon in Dublin at the Shops at Waterford Shopping Center 4101 Dublin Blvd. Suite C.

There are currently over 20 18|8 Fine Men’s salons in 18 states with dozens of additional franchise units under development across the nation. Jessie and Garry plan to open the Dublin salon in July 2015.

“We are offering men throughout East Bay our high quality services in an environment designed for them,” said Jessie. “The experience at 18|8 is unlike one at an ordinary hair salon or barber shop. When men walk into one of our stylish, modern facilities, they are entering a one-of-a-kind retreat from the outside world. At 18|8, men can feel comfortable enjoying our collection of premium services.”

Jessie and Garry fell in love with the business model and culture associated with 18|8 and knew it was a great fit for the men in East Bay.

The new 18|8 Fine Men’s Salons in Dublin will channel the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Team members at 18|8 are trained to take the time to learn about clients, their personalities and special needs, and then caters services to mirror their lifestyle choices.

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. Customers may even purchase memberships that provide member perks such as complimentary clean-ups and other bonus grooming services.

“Jessie and Garry are exactly the right entrepreneurs to grow the brand into Tri-Valley,” said Scott Griffiths, founder and CEO of 18|8 Fine Men’s Salons. “Their business intellect is outstanding. They really understand our systematic growth approach and recognizes the strong demand for this particular salon brand to fill the niche locally.”

Griffiths, a Laguna Niguel resident, launched 18|8 Fine Men’s Salons in 2002, and has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Jessie and Garry to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell.

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same trans-formative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, e-mail scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com.