This E-marketing course, presented by the Alameda County Small Business Development Centers of Northern California, is designed to provide small business owners with a broad overview of a variety of options when marketing their business online.
The course will review basic marketing strategy and define the differences between offline and online (internet) marketing.
The materials will cover popular internet marketing tools, such as e-newsletters, social media, and search engine optimization (SEO), as well as identify potential costs to help find a solution that works for the individual small business.
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Once completed, the small business owners will have a good road map to begin marketing their business online.
