Using a case study approach, this presentation hosted by the Alameda Small Business Development Center will cover how to position your new innovations to the right customers in the best target markets, how to create valuable feedback loops with your potential customers, how to gain visibility for your product through standards bodies, trade shows, and industry analysts and how to close early agreements with customers or partners that position your company for a successful exit.
The session will be led by Alameda County SBDC Business Advisor, Gerry Barañano, who has worked with independent researchers in various stages of finalizing a technology innovation, and, also with R&D divisions of large organizations to develop effective go to market strategies, accelerating new product and technology revenue. He has crafted and executed winning strategies to drive year-over-year sales and profits for AT&T, Univision, Nortel and US WEST, as well as start-ups and smaller high-technology firms. Barañano holds a B.A. from Yale University and an MBA from Stanford Graduate School of Business.
