5 Things To Know About The LA3C Music Festival

LOS ANGELES, CA — Weekend music festival LA3C, which stands for Los Angeles, the Capital of Culture and Creativity, is just over a week away.

Here are five things to know about LA3C before the festival to help you prepare:

This is the first time the festival has been held

Penske Media, a global media and information services company, organized the first-time, annual festival to celebrate the rich culture and creativity of Los Angeles.

"It is an honor and privilege to build this festival," said LA3C's Chief Executive Juan Mora. “We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome. Jay’s vision and the commitment to positively impact the city of Los Angeles inspires us all. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”

The two-day festival will go from Dec. 10-11. LA3C was originally announced to take place on Dec. 2-4 in 2021, but the event was postponed due to concerns with COVID-19.

Some huge names will be headlining the festival

This year's list of headlining talent was released in September and includes Grammy-winning star Lil Baby, LA music icon Snoop Dogg, K-Pop stage-breakers Seventeen and Latin Grammy Award Winning artist Maluma.

Lil Baby, Snoop Dogg and Seventeen will all perform on Saturday, Dec. 10 and Maluma will perform on Sunday, Dec. 11.

Previously, Megan Thee Stallion was scheduled to headline on Saturday, but due to "unforeseen circumstances" the star will no longer be performing at this year's festival.

Over 30 artists will perform over the weekend

The full lineup of diverse artists includes more mainstage talent such as Free Nationals, Gerardo Ortiz, Fonseca, Marc Seguí, Shawn Wasabi, Monogem, Shea Diamond and Chicocurlyhead.

As a part of a new partnership with HIN Events LLC, Hot Import Nights® Brand, the event producer will host a second stage featuring their headliner Mustard and performance sets from AJ Hernz, ARIUS, Cam Girl, Freya Fox, Kill Bambi, Kim Lee, LOLO, Lucky Light, Madds, MEIRLIN, Peach and Vice.

VIBE will also host a 30th-anniversary set featuring local LA producer and DJ Linafornia at the HIN stage on Saturday.

On Oct. 25 festival officials announced seven more artists that joined the lineup. On Saturday artist KYLE will perform on the LA3C stage and artists Cuco and Rosegold will play on the Hot Import Nights stage. On Sunday artists Piso 21 and Chesca will join the LA3C stage and DJ TOKiMONSTA will headline the HIN stage with performer Accia also added to the stage that day.

“Our goals were to create a lineup that celebrates the range of musical genres Los Angeles offers including Pop, Hip-Hop, R&B, K-Pop, Regional Mexican Music, EDM and more and for attendees to discover new artists while enjoying names they know and love,” Mora said.

A diverse food lineup offers a variety of experiences

Ahead of the festival, LA3C shared some of the food vendors that attendees can look forward to while they enjoy the jam-packed weekend.

The two-day festival will allow attendees to get a taste of the best of LA with a diverse food line-up that celebrates evolving diversity in the city. Featured cuisines include Mexican, Korean, Dim Sum, American and more to introduce new flavors to new audiences.

“Food has the power to connect people, and we’re proud to see our vision to bring different communities together at the festival come to life,” said Manolo Lopez, LA3C’s Food Curator.

To see the full list of more than 20 food and beverage vendors that will be offered onsite See related: Get A Taste Of LA At LA3C: Win Tickets With Patch.

Attendees can look forward to exclusive experiences

The roster of exclusive activations includes a fashion dinner hosted by Women's Wear Daily for GA ticketholders.

For LA3C VIP ticketholders there will be a few more experiences open for attendees. These include:

• Deadline Contenders Film: The Final Round — Dec. 10 — which will give attendees a chance to see a showcase of films and talent at the forefront of the year's awards conversation.
• The Hollywood Reporter's "An Afternoon with Robert Downey Jr." — Dec. 11 — which will be an exclusive screening event for the Netflix documentary "Sr." about Robert Downey Sr. followed by a live Q&A with Downey Jr. and his wife.
• IndieWire, ShortsTV and National Geographic Documentary Films Present: A Short Film Showcase — Dec. 9 — The screening, Q&A and reception will celebrate the year's best films contending for Oscar nominations.
• SHE Media's Meaningful Marketplace — Dec. 10-11 — Attendees can shop and experience diverse local brands as well as treat themselves to some of the city's best beauty products, accessories, home goods, fashion trends and more.
• Stylecaster's Beauty Brunch — Dec. 10 from 11-1 p.m. — Participants can get festival ready with styling inspired by LA3C headliners' most iconic looks.
• Variety Music for Screens — Nov. 29 - Dec. 1 — The pre-festival event will feature the creators, stars and green lighters behind entertainment offerings at the intersection of music and visual media with special guests including Cate Blanchett.
• VIBE's 30th Anniversary Celebration — Dec. 10 — VIBE will host a 30th-anniversary set featuring local LA producer and DJ Linafornia at the HIN stage on Saturday.

Want to get a chance to experience all LA3C has to offer? Enter Patch's giveaway contest for two pairs of weekend general admission tickets to two winners, courtesy of LA3C— that’s a value of $358 per prize!

Simply sign up for your free neighborhood Patch morning newsletter and breaking news alerts for a shot at a pair of tickets to the festival.

Check out more info about the giveaway here.