Dialog Café and NUDESTIX Turn Brunch Into Beauty With the ‘Sweet Cheeks Café’ Pop-Up

Los Angeles has never been shy about blending food, fashion, and beauty—but this month a beloved neighborhood café is leaning all the way in. The cult-favorite Dialog Cafe is partnering with Canadian beauty brand NUDESTIX for a limited-time takeover dubbed the “Sweet Cheeks Café,” a playful pop-up that brings together brunch culture and beauty fandom in a distinctly LA way.

Running March 13 to March 23, the collaboration celebrates the launch of the new NUDIES Blush Stick in Sweet Cheeks, a rosy shade available exclusively online at Nudestix.com and through Ulta Beauty in the United States. But instead of unveiling the product behind a department-store counter, the brands are taking the reveal to a setting that Angelenos know best: a café patio with great coffee, Instagram-ready food, and a little community buzz.

A Sweet Treat With Beauty Energy

At the center of the takeover is a special menu item created just for the collaboration: Mini Sweet Cheeks Dippin’ Waffles ($16.95). Available at both Dialog locations and through online ordering, the dish leans into the same blush-pink palette that inspired the beauty launch.

(Photos by Emily Palos)

The waffles arrive as bite-size pieces designed for dipping, topped with organic strawberries from the famed Harry's Berries and finished with a fluffy strawberry cloud cream made with Cowboy Colostrum. Powdered sugar, dehydrated strawberry dust, and a drizzle of 100% maple syrup complete the dessert-leaning brunch dish—equal parts indulgent and photogenic.

If Dialog’s viral breakfast burrito helped define the café’s reputation over the years, this new dish is clearly designed for the social media era: colorful, shareable, and made for the camera before the first bite.

Coffee, Cosmetics, and Community Gifting

The collaboration goes beyond a themed menu. For the first three days of the takeover—March 13-15—Dialog guests who purchase the waffles or any drink will receive complimentary beauty gifts from NUDESTIX while supplies last.

Each day brings a different surprise:

• March 13: Mini NUDIES blush sticks and NUDESTIX skincare samples
• March 14: Mini Lip Pencils and NUDESTIX skincare samples
• March 15: Full-size SPF Blush Tint and NUDESTIX skincare samples

Some guests may score full-size products earlier in the weekend, but March 15 guarantees full-size gifts, making the Saturday brunch crowd especially lucky. The gifting is limited to one per customer per day, turning the café into something of a beauty treasure hunt for early arrivals.

A Natural Fit for Dialog

The partnership feels right at home for Dialog, which has built its reputation not only on food but on atmosphere. Since opening in 2007, the café—run by brothers Narbeh and Tadeh Ghazalian—has cultivated a neighborhood vibe that mixes casual dining with a steady stream of creatives, influencers, and entertainment industry regulars.

That intersection of everyday coffee culture and Los Angeles trend-spotting makes the café a perfect setting for a beauty brand activation. Guests might arrive for a matcha latte and leave with a new blush shade—exactly the kind of crossover moment LA thrives on.

Influencers, Jazz Nights, and Beauty Brunch

The celebration also includes a series of influencer-driven events at the West Hollywood location. A beauty brunch and a jazz night dinner are planned during the takeover, bringing together creators, beauty insiders, and café regulars for what promises to be a lively social calendar.

Guests visiting the café will also receive an added perk: 30 percent off at Nudestix.com using the code DIALOG30 during the collaboration window.

Two Locations, One Sweet Takeover

The Sweet Cheeks Café experience is available at both Dialog locations, including the flagship in West Hollywood and the café’s second outpost inside Equinox SCLA in West LA.

For a little over a week, the cafés will trade their usual look for a blush-themed vibe where brunch plates and beauty launches share the spotlight. It’s a fitting reminder that in Los Angeles, the line between lifestyle categories—food, fashion, wellness, and beauty—often disappears entirely.