Joey Salinas Reclaims His Worth in "My Time"

The new song by Los Angeles-based independent artist, Joey Salinas, is “My Time / Too Much Goin On.” It is a traditional pop song about reclaiming one’s worth and accepting that some people are around for a season and it is important to know when their time is up. The singer wrote the song after a tumultuous relationship that left him feeling empty and depleted.

“I had lost all motivation,” he recalls. “I needed to reignite my spark so I left Los Angeles for a summer to get back to me.”

While out on his personal adventure, Salinas enjoyed a romantic fling that taught him what he truly wanted from future relationships. He returned home reinvigorated and determined to jump back into his craft. He channeled his past frustration into not only “My Time”, but the entire Identity: Chapter 1 album.

“My Time was the first song I cut and it helped shape the sound for the rest of the project," Salinas explains.

The video was shot over two days in Washington DC. It was choreographed by Viktor Wallace and assisted by Salinas. Andrea Masse-Tognetti of Merimask, best known for creating the Egyptian masks for Katy Perry's Prismatic Tour, created the White Rabbit steampunk mask that Joey wears in the video. Other Alice in Wonderland characters viewers will recognize are The Madd Hatter as the master manipulator, The Caterpillar as the accomplice, and The Cheshire Cat as the pied piper DJ who helps lure victims into the illusion. The Red Queen appears as the bad influence and the tweedles are represented by the bartender and bar patrons.

“My Time / Too Much Goin On” is the fourth video release from Joey Salinas’ Identity: Chapter 1, a pop album that is sprinkled with dance, R&B, rock, Latin fusion, and electro beats. Each song on the album represents a different facet of his life. The title track reflects on Salinas' many shades, colors and textures. “Stomp” attests to his drive to achieve goals; and “Wonderland” examines a romantic love in its infancy.

The overall message is one of self-discovery; figuring out what defines you as an individual. “I’ve always marched to the beat of my own drum,” he says. “And I have always felt multi-layered, like there is more than one version of me.”

Joey Salinas was born and raised in northern Virginia, the oldest of four children. He was of the latchkey generation, so spent a lot of time alone in his bedroom with his music. Mariah Carey, George Michael, Aerosmith, and Janet Jackson were his favorite pop artists and they remain a strong influence today.Much of Joey Salinas’ music today explores the many facets of his identity.

He is a strong believer that representation matters and while his songs’ sounds and subject matter are mainstream and universal, he expresses them from his own unique perspective as a gay man of Latin descent.

Of his newest single, he says, “Sometimes you just have to take matters into your own hands and push forward. Too many of us continue in relationships that aren’t working in the misguided hope that things will get better. Most often, they will not. I learned that it is liberating to finally realize that you can move on to a bigger, more powerful life.”

Follow Joey Salinas on Facebook @JoeySalinasMusic and on his YouTube channel.