LA Designer's Line Rings 'Off The Hook' For Vote Necklace Orders

LOS ANGELES — Michelle Obama wants you to vote — and she didn't just say it at the 2020 Democratic National Convention Monday, she wore it.

After the former First Lady donned the Vote Necklace by Los Angeles-based designer, BYCHARI, the small sustainable company has been getting hammered by an endless stream of calls and orders for the 14k, four-letter charmed necklace.

"The phone has been ringing off the hook," a customer service representative for the brand said Tuesday. "It's been a wild morning."

Obama, a style icon since her days in The White House, has been known to garner massive global attention for lesser known brands in the past, selling out the marigold Narciso Rodriguez dress she wore for her husband's final State of the Union address in 2016, in minutes, CNN reported.

READ: Michelle Obama DNC Speech Rips Trump's 'Chaos,' Calls For Empathy

Luckily for those trying to get their hands on the Vote Necklace, BYCHARI makes them to order, meaning each are customizable and handmade.

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Last night Michelle Obama urged America to vote. Her necklace spelled it out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Founded by Chari Cuthbert, @bychari is the talented designer behind the custom piece. The independent, Black-owned, female-led jewelry business, based in Los Angeles also designed Obama's earrings. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get your own VOTE necklace at https://bychari.com/products/the-original-spaced-letter-necklace-vote and make sure to vote!
A post shared by :At Present (@at__present) on Aug 18, 2020 at 12:00pm PDT

I never imagined that something I'm so passionate about could mean so much to so many! The response has been incredible and I am beyond honored and humbled that @michelleobama wore my design. pic.twitter.com/rbkEZ7HUei
— BYCHARI (@ByChari) August 18, 2020

Chari Cuthbert, a previously lesser known, now an internationally known, designer and founder of BYCHARI in Los Angeles, told the New York Post, she was "honored" to find out that Michelle Obama wore the gold VOTE necklace she designed for the 2016 election at the 2020 national convention.

The LA-based jeweler, who's had her brand featured in Elle and was featured in TIME in early August, launched her sustainable company in 2012 with a vision of creating an affordable line of handmade jewelry for women and a brand that backs a menagerie of social justice causes.

Cuthbert heads a diverse team of five women who have all been working to shift the business solely online, a process that TIME reported, was "relatively easy" as each team member transformed their dining room table into workstations.

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