Leading LA Research Agency db5 Joins Bastion Collective

LA-based consumer insights and strategy consultancy db5 just went global. The research industry leader has been acquired by Bastion Collective, the largest independent communications group in Australia, as part of the company's continued growth into the US market through strategic marketing and communications agency additions throughout the souther California area.

The research leader is being rebranded as Bastion db5 and will immediately offer quantitative and qualitative research, brand strategy, innovation and communications expertise to all current and future Bastion Collective clients. Bastion db5 clients will also have access to world class PR, social media and digital services already thriving under the Bastion Collective brand in the US market. The Bastion db5 client list includes name brands like MillerCoors, KFC, BuzzFeed, Hyundai, ConocoPhillips, Carl’s Jr./Hardee’s, Airbnb, Twitter, Postmates, Verizon, YouTube and many others. These brands trust the insights and data gathered by Bastion db5’s team of experts across offices in LA and New York.

Chris Hubble, founder and CEO of Bastion db5, is looking forward to the opportunity to take the company to the next level. “We are both humbled and excited to join a marketing services organization with such a forward-looking approach to providing value for their customers. The breadth of talent and expertise between the different CEO’s and agencies here is inspiring and we see opportunities all over the place to offer additional value to our clients—as well as provide market research and consumer insights services for clients working with our new sister agencies in the Collective.”

“The significance of adding the unmatched research expertise of Bastion db5 to the world class marketing and communications services Bastion already provides for a wide spectrum of US and global clients cannot be understated,” said Dax Cornelius, CEO of Bastion Collective – USA. “Bastion db5 is creating innovative ways to collect insights, having conducted over a million interviews across 48 countries and crunching more than 30 million data points while executing thousands of online and mobile surveys, telephone interviews, intercept interviews as well as focus groups, IDIs, shop-alongs and ethnographies over the past few years. Their track record of helping brands transform and grow is remarkable.”

Bastion db5 provides strategic, foundational research offerings that are fully customizable to meet the needs of the customer. Whether an organization requires strategic consultancy or fast turn data and insights, Bastion db5 has a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation.

To learn more about how Bastion db5 and the Bastion Collective can help propel your business, please visit www.bastiondb5.com.