LINE FRIENDS SQUARE Opens At Universal CityWalk Hollywood

LINE FRIENDS SQUARE opens its third US store at Universal CityWalk Hollywood. The first 30 fans in line received a special gift bag filled with LINE FRIENDS fan favorite merchandise.

When the first store opened in New York's Times Square it was so successful that the company opened a second store on Hollywood Blvd. According to Dave (Gyun Bum) Lee, Assistant Manager, Line Friends Digital and Social Marketing, "The Hollywood store was a pop-up in 2021." Now the newest location at Universal CityWalk Hollywood offers exclusive Universal brand merchandise that includes characters from Despicable Me & Minions to DreamWorks Animation’s Trolls and Felix the Cat.

After the ribbon cutting ceremony, fans entered to be the first to explore this immersive shopping destination. Many purchased BT21 merchandise, a curated selection of K-pop-inspired character products, plus iconic Universal brand characters from Despicable Me & Minions to DreamWorks Animation’s Trolls and Felix the Cat.

There were giveaways, photo opportunities with Brown and other lovable characters. Many received lucky draw cards to win prizes and some took home a special gift bag.

LINE Friends is a franchise of characters created by LINE Corporation, with notable characters including Brown, Cony, and Sally. The BT21 characters, also part of the LINE FRIENDS family, were co-created with BTS. LINE FRIENDS is winning the hearts of millennials worldwide with the products, animations, games, and more.

LINE FRIENDS is a franchise of characters created by LINE Corporation, with notable characters including Brown, Cony, and Sally. The BT21 characters, also part of the LINE FRIENDS family, were co-created with BTS. LINE FRIENDS is winning the hearts of millennials worldwide with the products, animations, games, and more.

LINE FRIENDS SQUARE is located at Universal CityWalk Hollywood, 100 Universal City Plaza, near the entrance of Universal Studios Hollywood entertainment park.