Los Angeles-Area Businesses Anticipate Boost For 2028 Olympics

CBS LA

September 15, 2026

Millions of visitors are expected to come to Southern California for the 2028 Summer Olympics and, well, they have to spend their money somewhere.

Local small business owners are well aware of that fact and are already preparing to go for gold in two years.

Cristina Ward and her husband Trevor founded downtown LA's Audio Graph Beer Company, and for six years they've endured serious blows from COVID-19 to the Hollywood strikes to inflation. This summer's FIFA World Cup brought huge groups in to watch soccer, and now, with their brewery just blocks away from Crypto.Com Arena and the LA Convention Center, they're hoping they can tap into the LA28 crowd.

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