Neighbor News
New Business Ecosystem Centered on Influencer Monetization
RivalGlam offers social influencers big profits by developing and distributing their own product lines
From the creative business mind of celebrated entrepreneur Twila True comes RivalGlam, an online marketplace and product ecosystem where the world’s top social influencers cross-sell their unique beauty and fashion lines that are co-developed under Twila True Collaborations - from accessories and peripherals to makeup, skincare and beyond. Having established herself in the fast-paced world of beauty and fashion e-commerce with the successful release of Twila True Beauty and Twila True Fine Jewelry, the serial entrepreneur and president/ CEO behind True Family Enterprises develops an entirely new business model aimed at helping creative influencers build their unique brands while reaching a wide audience.
The role of social media influencers in today’s marketing schema is solid and growing, with power players like Sprint, Nike, and even Amazon heavily relying on the authentic reach of social media icons and crowd-sourced celebrities to boost sales and meet the constantly evolving needs of modern consumers. The opportunities created for such influencers can be hugely profitable, yet that isn’t the endgame for many - social media goddesses like Kyra Sivertson of OKBaby and “Real Housewives of Orange County” star Gretchen Rossi are busy growing their personal brands around beauty and fashion products of their own design. Until now, the available places in which to market such products were scattered and unreliable, but with RivalGlam, Twila True brings forth a visionary, multifaceted solution to streamline and strengthen a blossoming market.
RivalGlam is both a thriving marketplace where consumers can quickly and easily find their favorite influencer-crafted products or discover fresh new finds and a solid business model for creative influencers to actively build their individual brand and grow their empires. A wide open landscape of new direct marketing opportunities for entrepreneurial influencers means that many of the traditional online marketplaces simply can’t adequately serve the unique needs of these businesses and their audiences. Designed to simultaneously meet the needs of influencers and consumers, RivalGlam is uniquely poised to become the operative model in the influencer commerce space, providing sellers a gorgeous platform on which to showcase their products and profit BIG.
Find out what's happening in Los Angelesfor free with the latest updates from Patch.
Exclusive launches like the signature hoop earring collection designed by “Basketball Wives” star Evelyn Lozada are selling out in just 12 hours on RivalGlam, while trendsetting icons like Joanna Krupa are next up to launch her own custom created line on the site. Developed by a proven thought leader in the influencer space, RivalGlam was designed specifically around the needs of creative entrepreneurs looking to grow a strong, distinctive brand and the smooth user experience their audiences crave. Discover more about this explosive opportunity to build the future of your brand through partnership with Twila True at RivalGlam.com, and stay tuned for the upcoming launch of RivalWorld - your source for everything beauty, pets, sports and more.
About RivalGlam:
Find out what's happening in Los Angelesfor free with the latest updates from Patch.
Shopping for unique, emerging brands in makeup and fashion just got easier with the newest subsidiary of True Family Enterprises, RivalGlam. Redefining the standards of native beauty products, RivalGlam brings you a portfolio of brands from top influencers who are setting trends in beauty, fashion, and style. Experience everything you love about beauty on the only seamlessly cultivated platform built to connect you with innovative, carefully curated beauty and fashion collections made by today’s most powerful lifestyle influencers. Get inspired to express your creative spirit with exclusive brand offerings, plus the hottest looks, application tips, and the latest products, all on one site. RivalGlam delivers the best in native beauty and fashion brands from your favorite social influencers. Visit RivalGlam.com to start your journey of discovery.
# # #
The Remarkable Rise of Influencer Marketing. https://influencermarketinghub.com/the-rise-of-influencer-marketing/
Brands are Relying on ‘Influencer’ Marketing More Than Ever.
http://fortune.com/2017/07/13/brands-influencer-marketing-advertisement/
5 of the Best Influencer Marketing Campaigns CMO’s Can Learn From.
