In Coffee-Centric Mill Valley, Tea Fountain’s Benecke Is Fount of Wisdom

MILL VALLEY, CA — Mill Valley is home to four Starbucks, two Equators, a Peet’s, the Depot, Cable Car Coffee, Coyote Coffee and an array of coffee-serving breakfast joints – not to mention the plethora of top-notch barista setups at restaurants all over town.

While there’s no doubt that the 94941 hearts coffee, Rover Benecke knows there’s plenty of love for tea here too. Benecke, the owner of the Tea Fountain retail shop and wholesale business at 363 Miller Avenue, says the shifting demographics of tea drinkers over the years and better education about the benefits of tea have put him in a unique position.

“Better education and distribution of green teas has caused a significant shift over the years,” he says. “More and more people are going for the health benefits and a lighter flavor, and as a result, the average age of the tea drinker is getting younger, and with more men drinking tea. A lot of people continue to switch from coffee to tea.”

Continue reading this story on EnjoyMillValley.com.

— Photo and article courtesy of Enjoy Mill Valley