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Local Voices

LOCAL COMPANY FRED WATER PARTNERS WITH DEFENDER OF THE 34TH AMERICA’S CUP, ORACLE TEAM USA

The America’s Cup boat race takes place in the San Francisco bay this year, drawing thousands to the event from all over the world. With the most technologically advanced catamaran-type sail boats in the world, there is a lot of excitement about this Summer’s events. Oracle Team USA is sailing an AC72 catamaran to performance levels that defy gravity itself. When hitting the right speed of more than 20 knots, the boat pops out of the water and sails on its foils, helping the boat literally cut through the waves, hitting speeds of more than 40 knots (46 mph). With all of the build-up to the event, there is sure to be crowds numbered in the thousands. One guarantee with lots of people – lots of food, sunburn and the need for refreshment. Fred Water, based in Sausalito, is now the Preferred Water Supplier of ORACLE TEAM USA, Defender of the America’s Cup. During the team’s training as well as the final race in September, the company will be offering the team not just its reusable Fred bottles filled with water, but in the interest of conservation, several five-gallon containers to refill as much as possible for the team to stay on track. Fred Water, which is relatively new to the Bay Area, was started with a two-fold mission: to make sure people are aware how much water we need to drink to stay healthy, and that single-fill water bottles are a burden that needs to be eliminated. Its flask-shaped, BPA and phthalate-free bottles fit perfectly in pockets and its eco motto “Refill and Respect,” promotes reusing Fred bottles again and again versus tossing them once they are empty. “The America’s Cup is arguably one of the most difficult trophies in sport to win,” said Adam Gayner, president and CEO of Fred Water. “With something as exciting as The America’s Cup race right in our own backyard, we wanted to share with the ORACLE TEAM USA our Fred water, as well as our excitement for what the team is accomplishing for the sport of sailing.” “As a team, most of our time is spent on the water, preparing to defend one of the most difficult trophies in the modern sports, defending the America’s Cup,” said Russell Coutts, CEO of ORACLE TEAM USA. “Not only is Fred Water keeping us hydrated, but the concept of refillable bottles makes the relationship even more meaningful. We love that Fred Water has its eye on the environment and is putting its efforts where the passion is.” To watch the ORACLE TEAM USA prepare for the 2013 America’s Cup, please visit oracleteamusa.com

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