Business & Tech
Mill Valley Chamber, MV Film Festival Launch 'That's the Ticket' Discount Program
Thousands of movie lovers flocking to the 94941 for the next 11 days have the opportunity to get discounts at local stores and restaurants.

In an effort to incentivize the abundance of cinema lovers coming to Mill Valley Oct. 8–18 for the 38th Mill Valley Film Festival, the Mill Valley Chamber of Commerce and the California Film Institute have created the “That’s the Ticket” discount program, whereby festival attendees can receive a discount at more than 50 retail shops, restaurants and businesses throughout the 94941 by presenting a physical MVFF38 ticket.