Thousands Support Sausalito's Fred Water Flask on Kickstarter

Sausalito local Fred Water has taken its crusade against sugar to another level by revealing its innovative stainless steel Fred Water Flask that makes water easy to carry in a pocket. To give fans an opportunity to receive their flasks early, Fred Water turned to Kickstarter with a celebrity-packed video to gain support.

With only hours left of the campaign, the company has attracted more than 4,100 backers raising more than $175k for the production of these unique flasks, which are set for delivery in January 2015. The video on Kickstarter features Flight of the Conchords’ Murray Hewitt (Rhys Darby), Tony Hawk and other pro athletes, and a cast of comedy actors taking viewers through the invention of the pocket-friendly water flask and the importance of drinking more water and less sugar. Watch closely at the end of the video to catch Lil Wayne add his support for the flask. http://kck.st/11Lywni

“Kickstarter is an exciting platform for opening a direct dialogue with fans, gaining valuable user feedback, and growing awareness for our pro-water, anti-sugar mission. At the same time, we can thank supporters for their pledges through various rewards including receiving one of the very first Fred Water Flasks before they hit retail shelves,” said Adam Gayner, co-founder and CEO.

Inspired by Lil’ Wayne’s support, Fred Water recently included a limited-edition 14 carat gold plated flask to the Kickstarter campaign, with two of the four already claimed. Listed as a $425 donation, the stainless steel, 14 carat gold plated flask will be sent to its new owner in January, with a promise to stand out wherever the owner may tote his new Fred Water flask.

With a very busy 2014 coming to a close, Fred Water is looking forward to seeing its vision of water drinkers conquering chronic disease in 2015. The local company’s bottled water is available in retailers nationally and online via FREDWATER.COM. Hydrate & Conquer. Refill & Respect.