Business & Tech
Fiero Brings Low Cost Fashion to La Crescenta
The newest clothing and accessory store on Foothill Boulevard opens Saturday with a Crescenta Valley Chamber of Commerce ribbon cutting.
It's not easy to be stylish without spending a fortune - but that's where comes in.
The newest fashion hub .
The store carries bright leopard print fabrics, formal wear and casual skinny leg denim styles from "Miss to Mrs.," owner and La Crescenta resident Dianoush Seraji told Patch.
Find out what's happening in Montrose-La Crescentafor free with the latest updates from Patch.
Everything from party or prom dresses priced at $30 to tops at $7 fill the store, while I Love Lucy plays on the flatscreen television in the background.
Fiero, which means flower in Italian, is also Seraji's favorite sports car.
Find out what's happening in Montrose-La Crescentafor free with the latest updates from Patch.
The owner wanted to provide low price items at her new store, including scarves, purses and a rainbow range of feather hair extensions.
"I like to provide something with less price for clothing," Seraji said. "I try to find good material, fabric but I don't put a high price on it."
Fiero is located at 3916 Foothill Boulevard in La Crescenta.
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