Here are some suggestions to ramp up your business website. Make sure you site understands your visitors’ needs. Make a good first impression. Looks good but your site shouldn’t be over designed. This way more people can visit your site on their phones and comprehend what they are seeing. Yes, I know it’s more work, but keep the content in key areas fresh. Make sure the site is current. If you don’t already have one or more, think about adding a decently produced, short video to your website. Remember to post it on the social media sites too. Be unique. Remember to make your value proposition clear and special on your site, at least once. Answer the question: What is the business benefit for my visitors? Promote a promotion. Use the “give to get” philosophy. Facebook is the best place for where your promotion should be. Use your website to promote your Facebook page that covers your latest promotion. Your site should be better than what Columbus had to work with when he was looking for a quick route to India. Your site navigation should be INTUITIVE. Try to add testimonials somewhere on the site. They add to your credibility. Replace old ones with new testimonials. Be social. Find ways to engage your visitors. Try adding your own blog to your site, and keep it up each week. Actually, the blog can add to your SEO. The national SCORE Association, founded in 1964, is a nonprofit organization dedicated to entrepreneur education and the formation, growth and success of small business nationwide. SCORE is a resource partner of the U.S. Small Business Administration. www.scorela.com.
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