Bay Area Wineries Try To Keep Prices Competitive Amid U.S. Tariffs

CBS Bay Area

February 23, 2026

In recent years, people's habits have shifted away from drinking, and now the Trump administration's tariffs on wine are another hit.

Joe Arias just opened Frenchie Wine Bar in Dolores Heights five months ago, during a tumultuous time for the wine industry. But he's doing what he can as tariffs drive prices up.

"It's a great champagne," Arias said, pointing to one of the shelves. "It has a great price for champagne."

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