use of color Psychology in Video Presentations, Newark University

You probably haven’t given it much thought but the truth is that colors play a significant role on the way we perceive visual information. Choosing the right one, however, might be rather more complicated than you think. Every person has his own preferences and favorite colors and different combinations you can try nest learning thermostat 3rd generation. Choosing the right scheme, for that matter, might be more elaborate. You can think of the whole endeavor as some sort of nonverbal communication. With this in mind, it’s there are quite a few things that you might need to understand.

Color is a very important tool. This isn’t solely because of the fact that it looks good, but it’s also because of the impact on how the consumer thinks and how he behaves. For that matter, quite a lot of businesses are going to use certain color palettes in order to enhance their promotional capabilities. There are countless studies which definitively prove that different colors have different effect on the consumer. With this in mind, we would like to bring forward the most commonly used colors and the impact that they are going to have to those you are bringing your presentation to. Let’s go right ahead and take a look.

Using RED

You should know that this is a very prominent color which stems quite a lot of energy. This is an attention-grabber. It can be used to show strength and to evoke a sense of urgency. So, taking advantage of that fact, quite a lot of fast-food chains would place the emphasis on different shades of the color in order to actually make their business more attention-grabbing.

Using YELLOW

If you want to get your audience hyped up, yellow is the color to use. It is almost always associated with happiness as it stimulates the logical center of your brain, which usually promotes enthusiasm. With this in mind, this is also a color that could cause anxiety, so be careful and try to find the right balance of the color in your presentation.

Using BLUE

Blue is without a doubt the most dependable and safest color for you to take advantage of. This is a color which is overly associated with calmness and relaxation. Those companies which want to place the emphasis on promoting trust would usually use blue.

Using GREEN

This is also another go-to color which is pretty safe to use. This is especially true if you are environmentally oriented. Green, however, is also usually associated with wealth and money. It causes harmony in the brain which could be used to lead to far more decisive decisions.

Using BROWN

Brown is something that you might want to use if you aim to get an approachable and attainable appeal. It is also more accepted by men so make sure that you target your audience carefully.

Using PURPLE

Right on the other side of brown, we have purple, which is usually associated with extravagance, wisdom as well as friendship. Furthermore, it is also used by creative brands and, believe it or not, anti-aging production companies.

Using PINK

Pink is something which is going to relate to hope as well as to compassion. That’s why it’s commonly used when it comes to charity or other philanthropic undertakings. It is also known for representing sweetness as well as softness.

Of course, there are quite a lot of other colors which you might want to take advantage of. Black and white, of course, are also particularly important. Black is used to exude authority as well as control while white is something else entirely. It’s elegant and trendy and that’s why it’s the prevailing color in the majority of presentations.

There are plenty of particularly successful companies which lay a lot of attention on colors in their presentation. Spiel is a company which can help you out with the proper usage of colors in your next video presentation. With broad and extensive experience, the guys can thoroughly make your presentation polished and impactful throughout the implementation of appropriate and targeted color combinations. This is going to bring a lot more centric and emphasis of your presentation, allowing you to accent the targeted topic or product a lot more effectively.