SEO Company Webvisable Shows How To Dominate Google Using Digital Press Releases

Webvisable Produces 1000% ROI For Clients Incorporating Press Releases.

The top reason that Press releases have played a critical role in the search marketer’s strategy for years, especially since here at Webvisable and The Webvisable Group we have found Google tends to update their search engine algorithm upwards of 500 times per year. Granted, both recent Google updates sought to bring greater quality of content and connections to the Web and search. Most major SERP's began favoring sites that were affiliated with reputable names, regular publications—and digital press releases provided ideal opportunities to take advantage of this.

Today, digital marketing press releases are evolving and require more content with substance. Though don’t carry the authoritative weight they used to, for many reason, most importantly that many businesses have been using them for self-promotion, and it’s becoming much tougher to get relevant news approved, let alone being published on major news channels across the nation. To that effect, most press releases and major syndication carry a significant publishing cost cutting into a large portion of a company’s digital marketing budget.

Enough small talk, here is where Webvisable and The Webvisable Group get into the importance of the PR, SEO Companies and the importance of both. Press releases are still a critical part of an SEO Strategy for SEO in 2016. Despite the usage of them being in the middle of a transformative shift, our team of SEO consultant here at Webvisable and The Webvisable Group use them regularly and as mentioned above, when executed correctly PR’s can help you dominate your digital space. If you are going to include PR's in your optimization strategy (SEO Campaign), you need to understand the current scope of press release tactics, knowing how to write them and use them to your advantage, and find ways to mitigate their potential negatives.

Below Webvisable Founder Richard Linden Ph.d, MBA has constructed a General List, Guidelines If You Will For Press Releases

• First and foremost, go “old school” with Organic Natural links from multiple outside sources, all having a traffic quality of a 7 or above. Writing and, or, producing amazing content with a fletch reading score of a 70% or higher is a great way to get your content shared virally.

• The importance of high quality traffic scores for your news and directing listing sites; high-quality, highly authoritative sources. These aren’t just any sources because reputation is everything. Its imperative most of the sites your press release will be published are extremely high quality. They need to be explicitly news sites dedicated to publishing high-quality information, and that the sites have been aged, been around long enough to earn their reputation. Google GOOGL +0.71% views these sites favorably, which in turn means these links far more valuable than a link from some random blog or forum. Here at Webvisable and The Webvisable Group we only use sites with a traffic quality of 8 or above.

Opportunities for name recognition and keyword linking. In most cases, Press releases, as long as you write them in-house to be unique, offer the benefit and opportunity to associate your company name with relevant keywords and reputable brands in in your client list.

Immediate visibility and referral traffic is a core benefit of a well written, and place, press release. Press releases aren’t only about optimization for search engines; they also serve as a tool to speak out about innovative products, concepts, ideas, event and more. The Webvisable and The Webvisable Group team leverage press releases to teach and inform prospective clients and empower business owners with innovative SEO tactics and tools.

A great Press Release can also assist with Online Reputation Management. Press releases that include your brand name in the title and in the body of the press release tend to rank well in search engines for searches of your brand name, hence the method to my madness and why I have mentioned Webvisable and, or, The Webvisable Group several times throughout this Press Release. Due to the fact that you can control the content of a press release, incorporating the keywords and, or content you want it to rant for gives you some degree of control over your online reputation.

• - Webvisable Founder Richard W. Linden Mba. Ph.d