Business & Tech
Marin Residents to Open CycleBar in Novato, With Grand Opening Planned Soon
Find out when the indoor cycling franchise is opening in the North Bay community.

NOVATO, CA – CycleBar® Novato, a new concept in premium indoor cycling that offers a high-energy workout in a concert-like atmosphere will host its grand opening on Thursday, Oct. 6 at Hamilton Marketplace, located off of Highway 101 at 5800 Nave Drive, Suite J.
The new studio is one of 100 CycleBar studios nationwide and one of the first in California to open to riders this year. More than 54 million Americans are working out at boutique fitness studios, which make it the fastest growing sector of the fitness industry.
"Novato is a vibrant and active community so CycleBar fits in perfectly with the area’s health and fitness lifestyle,” said Stacey Agoustari, CycleBar co-owner, studio manager and Novato resident. "Our team is thrilled to offer an affordable, fun and top-of-the-line experience that welcomes all ages and levels of fitness."
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Cycle Bar Novato offers a pay-per-class model, with no membership required. There's also concierge service, plus discounts offered for multiple classes. Guests can select a ride from Performance, Connect or Basic, with plans to offer classes throughout the day that will suit a variety of busy schedules.
The classes take place in a state-of-the-art CycleTheatre® and are led by CycleStar Instructors® who take participants through a 50-minute high energy ride. The 48 bike CycleTheatre® features LED lighting, air conditioning, wide-screen graphics and audio with a DJ booth. Riders can track performance data via CycleStats® and will receive an email at the end of each class with their personal performance stats and the unique downloadable class playlist.
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After class, riders cool down with fresh fruit and enhanced water, while aromatherapy helps guests relax throughout the facility.
"Novato is a prime location for business and natural hub for families," Agoustari said. "There’s a growing population of young professionals who can take advantage of the early morning classes before work or catch the evening rides on their way home. Commuters north and south along the 101 freeway have an easy stop to make a CycleBar ride part of the daily drive."
Riders from the greater Sonoma area and southern Marin are welcome, as well, she said.
"The nearby Hamilton Smart Train stop will offer another way to come check us out!"
To celebrate the grand opening, CycleBar will host a CycleBlast with free classes from Oct. 6-10. For those interested in registering, or for more information, visit Novato.cyclebar.com.
Reflecting a shared passion for giving back to the community, CycleBar has started a philanthropic movement called CycleGiving™ that partners with local and national organizations and charities to create an exciting and energetic indoor cycling charity ride in support of causes important to the Novato community. It is a unique form of cause marketing that promotes health and wellness with a one-of-a-kind fitness experience to create successful fundraising events inside the CycleBar studio.
About the owners
CycleBar Novato is owned and operated by longtime Marin residents Cindi King, Julie Kertzman and Stacey Agoustari, all of whom offer a wealth of fitness, business, legal and technology experience to the new Novato franchise. The team has successfully managed their own respective businesses in the Bay Area and have long been active in local community nonprofits and organizations including PTAs, public school foundations and arts organizations.
About CycleBar
CycleBar unites riders of all ages and fitness levels by creating an unparalleled multisensory, intoxicating journey. Led by CycleStar instructors and fueled by music playlists in the CycleTheatre, CycleBar delivers more than a great cardio fitness workout. Its studio and staff are dedicated to creating a fun, dynamic and effective indoor cycling experience and to support causes that are important to the Novato community.
— Contributed content; courtesy photo
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