ID Supply Co. Expands Good Mythical Morning’s Apparel Collection

Huntington Beach-based ID Supply Co., a company that specializes in design, apparel production, merchandising, and distribution, expanded Good Mythical Morning’s apparel collection with the release of “Apawcalypse” today. The Post-Apawcalypse is a Mythical story wear collection that features apparel and accessories based on a satirical, “dogtopian” tale about humans being replaced by human dog hybrids after an accidental nuclear disaster.

As a complete vertical operation, ID Supply Co. was able to reimagine and execute apparel that fully embodied Good Mythical Morning’s brand. To ensure that the new collection garnered support, ID Supply Co.’s in-house team produced marketing materials, created custom influencer kits and distributed them to past guests of Good Mythical Morning’s YouTube show.

“From the beginning, working with Good Mythical Morning has been a great experience,” stated Brandon Ruddach, founder of ID Supply Co. “Our business always has a creative element to it, but Good Mythical Morning allowed us to execute a new level of creative expression.”

"It has been nothing short of a pleasure working with the ID Supply team from day one. They truly cater to each of their client’s needs to ensure the final product is not only high quality but at a fantastic price,” stated Dana Cariello, manager of E-Commerce at Mythical Entertainment. “Each member of their team is dedicated, professional, and am constantly looking for ways to improve their client’s business."

The “Apawcalypse” collection is now available online and can be found at Mythical.com.

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