Palm Desert Calls On SoCal Graphic Design Students To Create New City Seal

PALM DESERT, CA — The deadline is nearing for a unique opportunity for Southern California graphic design students and recent graduates to design Palm Desert's new city seal.

The city is calling on students or degree holders who graduated within the last two years to compete for the seal by submitting their designs by Aug. 19 at 11:59 p.m.

The original city seal was created in 1973 and symbolized the community's "early identity," according to a news release from the city.

"Today, the City is seeking a design that reflects our growth, culture, and modern vision," the release reads. "This project invites the next generation of designers to create a refreshed emblem—one that is simple, clear, and enduring, and that can represent Palm Desert for the next 50 years."

The new seal would become the city's official government graphic identity. It would appear on official documents, signage, digital platforms and more.

All eligible entrants — who can be from anywhere in Southern California — will be listed by name on the city's website.

"We invite you to draw inspiration from Palm Desert’s natural surroundings, architecture, and vibrant artistic culture," the city said. "Successful entries will thoughtfully interpret and curate imagery that reflects the City’s unique identity."

Up to three finalists will each be rewarded $500 and the opportunity to refine their design. Finalists will receive input from city staff and a steering committee of the industry’s top graphic designers and creative directors, the city said.

Here's what designers will be evaluated on:

• Clear visual representation of Palm Desert’s character.
• Originality and design merit.
• Effectiveness in both color and black and white.
• Clarity and impact at various sizes.
• Inclusion of all required design elements.

Here's the timeline:

• Application Deadline: Aug. 19 at 11:59 p.m. PST
• Steering Committee Review: Aug. 26 – Sept. 2
• Round 2 Finalist Review: Sept 16 – 19
• Community Survey: Sept. 19 – Oct. 17
• City Council Approval: Nov. 13
• Artist Agreement Finalized: Nov.

For more information and details about the project, visit this link.